Marketing Insights Specialist

5 days ago


Bristol, Bristol, United Kingdom Loqbox Full time
Job Description

At Loqbox, we're on a mission to empower individuals to take control of their financial lives. As a Marketing Insights Executive, you'll play a crucial role in helping us achieve this goal by driving data-driven decision-making and delivering actionable insights that inform our marketing strategies.

About the Role

We're seeking a highly analytical and creative individual to join our Marketing Team as a Marketing Insights Executive. In this role, you'll be responsible for transforming data into compelling narratives that shape our business decisions, product development, and marketing strategies.

Key Responsibilities

  • Member Advocacy & Consultation: Serve as the expert on member perspectives, advising stakeholders across teams to enhance their engagement strategies and outcomes.
  • Qualitative Marketing Analysis: Provide insight and reporting on the qualitative aspects of our marketing activities, assessing the impact of daily initiatives and larger campaigns on member opinions, behaviors, and beliefs.
  • Insight Generation: Use both qualitative and quantitative research methods to produce meaningful insights that drive business decisions, such as refining channel strategies, key messaging, target segments, and new product development.
  • Reporting & Communication: Write comprehensive reports on insights and ensure they are effectively communicated, understood, and used by all relevant stakeholders.
  • Internal Advocacy: Champion the value of insights within the organization, promoting a data-driven culture and the strategic use of member data.
  • Test & Learn Approach: Lead the exploration of an internal research panel to assess its fit for Loqbox, identifying the best platform and methodology to enhance member insight.
  • Data Analysis & Reporting: Use qualitative techniques to analyze both existing and new data sets, facilitating faster reporting and more frequent assessments of feature and platform performance.
  • Cross-Data Insight Generation: Synthesize insights from various sources to enable the comparison and correlation of different data sets. Your curiosity will help us uncover connections that drive better decisions.
  • Full-Journey Insight: Implement an insight framework within the member onboarding process, helping us learn more about our members, sooner, to personalize their experience and enhance their outcomes.

Requirements

  • You have a degree in a field that combines analytical thinking with creative problem-solving, such as behavioral psychology, sociology, or statistics.
  • You have 2-4 years of experience in a similar role at a startup, with a focus on marketing or customer support with reporting and analytics.
  • You have a strong analytical mind, with experience in producing and analyzing both qualitative and quantitative data sets.
  • You are empathetic and obsessed with the customer, with a keen interest in learning about their needs and preferences.
  • You are an excellent communicator, able to distill complex research outcomes into actionable insights for the wider business.
  • You have experience with data analysis tools and platforms, including analytics platforms, user experience platforms, and spreadsheets.
  • You thrive in a collaborative environment, working with colleagues from different functions to tackle business questions and drive insights.
  • You are curious and enjoy asking the right questions to uncover fresh insights.
  • You are interested in exploring how AI can streamline and optimize research processes in a business context.
  • You are comfortable communicating directly with our members in live contexts, such as phone calls and messaging services.
  • You are a strong believer in Loqbox's mission to empower individuals to take control of their financial lives.

What We Offer

  • Competitive salary based on your level of experience
  • Annual bonus
  • £500 richer life fund
  • 25 days holiday plus bank holidays, plus a day off in your birthday month, plus variable Christmas closure
  • Enhanced parental leave package
  • Pirkx employee reward scheme; telephone GP, free counseling, high street discounts, and more

Top Skills

  • Analytics
  • Insights-driven
  • Stakeholder engagement
  • Mixed methods research
  • User research
  • Data literacy
  • Cross-functional collaboration


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