Marketing Insights Specialist
5 days ago
At Loqbox, we're on a mission to empower individuals to take control of their financial lives. As a Marketing Insights Executive, you'll play a crucial role in helping us achieve this goal by driving data-driven decision-making and delivering actionable insights that inform our marketing strategies.
About the Role
We're seeking a highly analytical and creative individual to join our Marketing Team as a Marketing Insights Executive. In this role, you'll be responsible for transforming data into compelling narratives that shape our business decisions, product development, and marketing strategies.
Key Responsibilities
- Member Advocacy & Consultation: Serve as the expert on member perspectives, advising stakeholders across teams to enhance their engagement strategies and outcomes.
- Qualitative Marketing Analysis: Provide insight and reporting on the qualitative aspects of our marketing activities, assessing the impact of daily initiatives and larger campaigns on member opinions, behaviors, and beliefs.
- Insight Generation: Use both qualitative and quantitative research methods to produce meaningful insights that drive business decisions, such as refining channel strategies, key messaging, target segments, and new product development.
- Reporting & Communication: Write comprehensive reports on insights and ensure they are effectively communicated, understood, and used by all relevant stakeholders.
- Internal Advocacy: Champion the value of insights within the organization, promoting a data-driven culture and the strategic use of member data.
- Test & Learn Approach: Lead the exploration of an internal research panel to assess its fit for Loqbox, identifying the best platform and methodology to enhance member insight.
- Data Analysis & Reporting: Use qualitative techniques to analyze both existing and new data sets, facilitating faster reporting and more frequent assessments of feature and platform performance.
- Cross-Data Insight Generation: Synthesize insights from various sources to enable the comparison and correlation of different data sets. Your curiosity will help us uncover connections that drive better decisions.
- Full-Journey Insight: Implement an insight framework within the member onboarding process, helping us learn more about our members, sooner, to personalize their experience and enhance their outcomes.
Requirements
- You have a degree in a field that combines analytical thinking with creative problem-solving, such as behavioral psychology, sociology, or statistics.
- You have 2-4 years of experience in a similar role at a startup, with a focus on marketing or customer support with reporting and analytics.
- You have a strong analytical mind, with experience in producing and analyzing both qualitative and quantitative data sets.
- You are empathetic and obsessed with the customer, with a keen interest in learning about their needs and preferences.
- You are an excellent communicator, able to distill complex research outcomes into actionable insights for the wider business.
- You have experience with data analysis tools and platforms, including analytics platforms, user experience platforms, and spreadsheets.
- You thrive in a collaborative environment, working with colleagues from different functions to tackle business questions and drive insights.
- You are curious and enjoy asking the right questions to uncover fresh insights.
- You are interested in exploring how AI can streamline and optimize research processes in a business context.
- You are comfortable communicating directly with our members in live contexts, such as phone calls and messaging services.
- You are a strong believer in Loqbox's mission to empower individuals to take control of their financial lives.
What We Offer
- Competitive salary based on your level of experience
- Annual bonus
- £500 richer life fund
- 25 days holiday plus bank holidays, plus a day off in your birthday month, plus variable Christmas closure
- Enhanced parental leave package
- Pirkx employee reward scheme; telephone GP, free counseling, high street discounts, and more
Top Skills
- Analytics
- Insights-driven
- Stakeholder engagement
- Mixed methods research
- User research
- Data literacy
- Cross-functional collaboration
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