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Digital Growth Manager

2 months ago

Chester, Cheshire, United Kingdom Certain Advantage Full time
About the Role

Certain Advantage is partnering with an innovative technology business to find a talented Digital Marketing Manager to shape the direction of their marketing efforts.

This exciting role will involve developing and executing a comprehensive digital marketing strategy to drive growth and engagement across various channels, including website, advertising, social media, and online events.

The ideal candidate will have a strong background in technology, education, or software marketing and be able to leverage their expertise to help education and training businesses succeed.

Key Responsibilities
  • Client Focus: Develop a deep understanding of the unique marketing needs of the education and technology industries and create targeted marketing strategies to meet those needs.
  • Website Optimization: Ensure the company website provides a clear and seamless customer journey, tailored to the target audience and optimized for conversion.
  • Industry Expertise: Stay up-to-date with emerging digital platforms, industry trends, and EdTech developments to remain a subject matter expert in digital marketing.
  • Project Management: Collaborate with external partners to develop and execute webinar programs and comprehensive online marketing strategies, encompassing public relations, social media, email, brand marketing, and communications.
  • Reporting and Analysis: Define key digital metrics and develop reporting methods to measure campaign success.
  • Paid Media: Develop and execute paid search, display advertising, social media, and email marketing campaigns, working closely with agencies to deliver results.
  • Testing and Optimization: Conduct A/B testing, multivariate testing, and optimization techniques to continually improve marketing performance.
  • Tools and Technology: Utilize Hubspot, Google Analytics, Google Search Console, and Asana for project management.
Requirements
  • Proven experience in performance marketing and digital agencies.
  • Strategic marketing planning and multi-channel content placement expertise.
  • Financial knowledge and budget management skills.
  • Proficiency in data management tools and digital marketing platforms.
  • Excellent communication skills, both written and verbal.
  • Experience with Hubspot, Google Analytics, and Google Search Console.