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Digital Marketing Director

2 months ago

York, York City, United Kingdom Gemini Worktops Full time

Gemini Worktops, a rapidly expanding family-owned business, is seeking an experienced and skilled Digital Marketing Director to lead our digital marketing division. Our company culture is highly innovative and creative, with a strong focus on quality, community, and environmental responsibility.

Key Responsibilities:

  • Develop and execute a comprehensive digital marketing strategy to drive business growth and customer engagement.
  • Prepare weekly management analytics and insights reports to measure the effectiveness of marketing programs and strategies.
  • Compile and analyze performance data to identify trends and areas for improvement.
  • Conduct in-depth audience research and segmentation to refine personalized marketing strategies.
  • Manage and coordinate marketing and creative staff to drive market research efforts and uncover new product and service opportunities.
  • Liaise with advertising agencies to develop and implement effective advertising campaigns.
  • Monitor industry trends and stay up-to-date with the latest digital marketing tools and platforms.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
  • 5+ years of experience in marketing, preferably in the direct-to-consumer (DTC) or e-commerce industry.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Meta Ads, TikTok, and Klaviyo.
  • Creative thinking and problem-solving abilities, with a focus on innovation and continuous improvement.
  • Passion for digital marketing, consumer behavior, and the latest trends in technology and e-commerce.

What We Offer:

  • Performance bonus
  • Additional leave
  • Employee discount
  • On-site parking
  • Store discount

Work Location: Hybrid remote in York, YO42 4SW