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Paid Media Strategist

2 months ago

Leeds, Leeds, United Kingdom Better placed recruitment Full time

Paid Media Manager

Leeds

The Brand

  • Iconic brand with a strong reputation for quality and customer experience.
  • Uniquely positioned in the market with a clear brand identity.
  • Growth-focused with plans to expand product and service offerings, enter new markets, and acquire new brands.
  • Excellent employee reputation with a positive company culture.
  • Fantastic opportunities for career growth and development.

A challenging and exciting role as a Paid Media Manager, working closely with the Performance/Paid Media team, Digital team, and Creative/Studio and data Analytics team.

Key responsibilities include leading and managing the brand's Paid Media advertising strategy, from planning to activation and reporting, with a multi-million budget.

Key responsibilities:

  • Support with Paid Media elements, including campaign planning, implementation, management, and reporting.
  • PPC, Search, Paid Social, and Display functions.
  • Continual optimisation of paid activity to drive cost-efficient strategies and deliver incremental value.
  • Complete performance reports to a high standard, offering context and insight.
  • Stay up-to-date with industry trends and changes, and understand their impact on performance.
  • Analyse data to identify trends and opportunities.
  • Manage budget allocation and spend, with a multi-million budget.