Product Marketing Strategist

2 months ago

Nottingham, Nottingham, United Kingdom Digital Waffle Full time

A leading Digital Communications Software company, Digital Waffle, is seeking a Product Marketing Manager to spearhead all marketing efforts for their SaaS product.

This is an exciting opportunity for a seasoned marketing professional to join a dynamic team and drive the go-to-market launch of a cutting-edge product.

The ideal candidate will have a deep understanding of target audiences and exceptional communication skills, able to articulate the value proposition of the product and its benefits to customers.

As a Product Marketing Manager, you will collaborate with the product and professional services teams to develop a comprehensive marketing strategy, leveraging your expertise in data-driven marketing and customer acquisition.

Key Responsibilities:

  • Develop and execute a product marketing strategy that drives customer engagement and conversion
  • Collaborate with cross-functional teams to create compelling product messaging and positioning
  • Design and implement data-driven marketing campaigns to acquire and retain customers
  • Lead the development of product marketing collateral, including product sheets, case studies, and sales enablement materials
  • Work closely with the product team to ensure alignment on product roadmap and marketing strategy
  • Stay up-to-date with market trends and competitor activity to inform marketing strategy
  • Measure and analyze the effectiveness of marketing campaigns and provide data-driven insights to inform future strategy

Requirements:

  • At least five years of experience in product marketing or a related field
  • Proven track record of driving customer acquisition and retention through data-driven marketing campaigns
  • Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to non-technical stakeholders
  • Strong understanding of SaaS marketing and customer acquisition strategies
  • Ability to work collaboratively with cross-functional teams to achieve business objectives
  • Strong analytical and problem-solving skills, with the ability to measure and analyze campaign effectiveness

What We Offer:

Digital Waffle offers a competitive salary and benefits package, including private health and dental care, an annual bonus, and a comprehensive benefits program.

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