Strategic Business Growth Manager

4 weeks ago

Glasgow, Glasgow City, United Kingdom C&C Group plc Full time

Overview of the Position

The primary objective of the Strategic Business Growth Manager is to identify and nurture opportunities for business expansion within C&C Group plc. This role focuses on acquiring new clients and enhancing business partnerships to drive sales revenue.

Key Responsibilities

In this pivotal position, you will lead efforts to manage and expand our diverse brand portfolio while ensuring success across our regional clientele. Your goal will be to surpass sales objectives and revenue benchmarks in the on-trade sector, while attracting high-quality, sustainable customers through direct market engagement.

You will play a crucial role in optimizing revenue and profit margins by strategically applying our pricing framework and leveraging volume and brand mix opportunities. Your leadership will facilitate effective communication within the team, empowering all members to provide outstanding, comprehensive supply solutions for both new and existing clients.

Client Engagement

Develop strong trading relationships with key decision-makers to effectively manage and grow volumes in current outlets while introducing new business opportunities. Maintain exemplary customer relations to enhance both product volume and variety in each outlet, maximizing profitability at every level. Promote growth by conducting regular joint visits with Area Sales Managers to engage prospective businesses or non-trading clients within the territory. Launch new products and target brands to both new and existing clients through long-term listings and targeted sales initiatives.

New Client Acquisition

Ensure the complete execution of structured pricing in alignment with trading and finance agreements, while assessing margin returns against volume and product performance. Elevate decision-making as necessary on custom deals and pricing outside defined approval limits. Assist all sales team members in identifying opportunities within the existing client base. Provide additional supply opportunities through independent customer referrals and systematic prospecting. Cultivate and oversee trade investment opportunities within the team, with a particular emphasis on information flow between the Customer and Finance Departments.

Candidate Profile

The ideal candidate will possess prior experience in an FMCG sales environment and demonstrate proficiency in IT, including all MS Office applications and reporting using Excel.

A valid driving license is required, and candidates should ideally reside within a reasonable distance of the sales territory.

Essential Attributes Include:

Exceptional communication and presentation skills Results-oriented and solution-driven Strong commercial insight with a keen ability to analyze numerical data Capacity to enhance productivity through effective prioritization, time management, and organization Adaptability to a dynamic and evolving market landscape Capability to devise viable commercial solutions in response to emerging opportunities Strong interpersonal and persuasive skills, enabling collaboration with a wide range of internal and external stakeholders. Ability to leverage category and consumer insights when appropriate

About C&C Group plc

Operating through well-known brands such as Matthew Clark, Bibendum, Tennent's, and Bulmers Ireland, C&C Group plc boasts a leading market position with extensive reach and a deep understanding of the markets it serves.

From production to distribution, we cultivate, brew, manufacture, market, and deliver some of the world's most beloved beverages. Our portfolio includes renowned brands like Bulmers, Tennent's, and Magners, alongside a selection of premium and craft ciders and beers.

We are committed to championing sustainability in all our endeavors. While we strive to bring joy to our customers, we also prioritize the well-being of people and the planet. Our clear ESG vision aims to contribute to a better world. We respect, support, and develop our employees to reach their full potential, fostering a culture of collective success.

We recognize that individuals bring a wealth of experience and talent beyond the technical requirements of a role. If your background aligns closely with what we seek, we encourage you to consider applying. We value diverse experiences and skills, coupled with passion, as essential to achieving our mission. Accommodations during the interview process can be arranged upon request.

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