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Delegate Engagement Manager

2 months ago

London, Greater London, United Kingdom CFO Insights Full time
About CFO Insights

CFO Insights is a leading industry media and conference company, connecting over 11,000 professionals from 15 countries. Our mission is to develop CFOs, finance leaders, and innovators by addressing future CFO issues.

Job Summary

We are seeking a highly motivated Delegate Engagement Manager to join our team. As a key member of our organization, you will be responsible for driving marketing efforts, ensuring growth, and delivering exceptional results.

Key Responsibilities
  • Strategy & Planning:
    • Collaborate with stakeholders to set sales targets, develop customer profiles, identify potential customers, research customer challenges, and maintain an accurate database.
  • Campaign & Content Execution:
    • Execute multi-channel campaigns to boost sales, engagement, leads, brand awareness, and revenue.
    • Segment audiences using data, tailor messages, and optimize campaigns for set objectives.
    • Conduct A/B testing to exceed targets; collaborate with digital specialists for content and landing pages.
    • Create evergreen content for digital channels, manage the online sales funnel, and qualify leads.
    • Analyze campaign results to enhance future effectiveness continually.
  • Reporting & Analytics:
    • Maintain reports on sales, leads, and campaign performance. Set and communicate KPI benchmarks.
    • Drive improvements and monitor competitors.
Requirements
  • Bachelor's degree in business administration, management, marketing, or a related field.
  • 3-5 years of digital marketing experience, online retail experience, or B2B events preferred.
  • Experience in digital marketing campaigns and/or online content, with an understanding of campaign performance tracking, execution best practices, and data-driven marketing tactics.
  • IT skills: Google Analytics, PPC, marketing copywriting.
  • Excellent communication skills and critical thinking and analytical abilities.
About the Role

This is an exceptional opportunity to join a dynamic team and contribute to the growth of CFO Insights. As a Delegate Engagement Manager, you will have the chance to work closely with our high-performing team and develop valuable skills in marketing, strategy, and analytics.