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Programmatic Account Director

2 months ago

London, Greater London, United Kingdom Assembly Full time
Programmatic Account Director

We're seeking a seasoned Programmatic Account Director to spearhead our programmatic and display services globally. As a key member of our team, you'll be responsible for defining programmatic and display strategy, developing new client relationships, and overseeing campaign activation.

Key Responsibilities:
  • Act as the senior point of contact for programmatic across a portfolio of clients, assuming ultimate responsibility for all implemented programs and managing escalations.
  • Line management of programmatic traders, as well as mentoring and support of the wider display team in programmatic campaign planning.
  • Strategic expert in programmatic, working with ADs, AMs, and Planners to define frameworks that hit our client's KPIs and business objectives.
  • Overseeing all elements of the delivery, optimisation and reporting of programmatic campaigns.
  • Collaborating with the Head of Display, and our Sales Team to develop and deliver pitches, with a view to grow global programmatic services.
  • Cross-selling display to Assembly's existing client base by working with Business Directors to proactively identify opportunities.
  • Acting as an internal expert on emerging trends, technologies and opportunities in the area of programmatic. Nurturing publisher and Ad tech partner relationships.
  • Working with the Head of Display, Ad Tech team, Data Scientists and Assembly Developers to develop innovative programmatic solutions and new products.
Requirements:
  • Senior client handling and relationship management experience essential.
  • Excellent communication and interpersonal skills needed for internal client and publisher relationship management.
  • Wide knowledge and understanding of the programmatic landscape.
  • Programmatic trading & planning experience.
  • Additional experience of running or managing digital marketing activity across other channels (e.g. PPC, SEO, etc) beneficial.
  • Demonstrable experience of delivering best-in-class digital campaigns; e.g. through winning industry awards.
  • Management of activity across international markets preferential but not required.