Senior Data Analyst

1 week ago


Nottingham, Nottingham, United Kingdom Michael Page Full time

Job Summary

We are seeking a highly skilled Senior Data Analyst to join our team at Michael Page. As a Senior Data Analyst, you will play a key role in enhancing our customer and marketing analytics capabilities.

About the Role

You will be joining our organization at a key growth point and will work closely with our existing team of Data Analysts to increase adoption of technology and analytics tools to aid strategic decision making and increase ROI.

Key Responsibilities

  • Monitor, analyze, and report on key performance indicators (KPIs) and metrics to measure the success of marketing efforts and adjust strategies as needed.
  • Manage and maintain customer data quality to ensure accurate and up-to-date information.
  • Conduct detailed analysis and trend reporting to identify patterns and insights that inform business strategies.
  • Provide regular reports on market trends, customer behavior, and campaign performance.
  • Interpret complex data sets and provide actionable insights to guide business decisions. Communicate findings to stakeholders in a clear and concise manner.
  • Evaluate the return on investment (ROI) of advertising spend across various channels. Use data to optimize budget allocation and improve overall marketing effectiveness.
  • Monitor and analyze website performance metrics. Optimize web pages to increase lead volume, enhance user experience, and improve conversion rates.

Requirements

To be successful in this role, you will need to have a strong background in data analysis and marketing analytics. You will also need to have excellent communication and interpersonal skills, as well as the ability to work effectively in a team environment.

What We Offer

We offer a highly flexible hybrid/remote working environment and the opportunity to work with a leading UK financial services company. You will have the chance to influence and enhance marketing insight & analytics strategy and work with a talented team of professionals.



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