Campaign and Strategy Manager

3 weeks ago

Cardiff, Cardiff, United Kingdom THE RAMBLERS Full time
Job Title: Campaign and Strategy Manager

Are you passionate about promoting the benefits of walking and the outdoors? Do you have a strong background in campaign management and strategic communications? We're looking for a talented individual to join our team as a Campaign and Strategy Manager.

About the Role

This is an exciting opportunity to work with a leading charity that promotes walking and the outdoors. As a Campaign and Strategy Manager, you will play a key role in developing and implementing campaigns that promote our mission and values.

Key Responsibilities
  • Develop and execute integrated strategic campaigns that support our shared public affairs objectives across England, Scotland & Wales to deliver meaningful impact against a common change agenda
  • In collaboration with colleagues, identify key issues and opportunities for advocacy, fundraising, and membership growth including where appropriate commissioning research that will create campaign engagement by addressing evidence gaps and opportunities
  • Work closely with the broader communications team to develop strategically aligned messaging and campaign assets and to deliver these across owned, earned and (where relevant) paid channels
  • Lead on the creation of compelling campaign assets (e.g. reports, polls, toolkits) to ensure our message reaches a wide audience
  • Project manage campaigns including managing timeframes and budgets, mobilising other teams, seeking collaboration opportunities with external partners, setting and measuring KPIs
  • Support the broader communications team to implement strategically aligned locally focused advocacy and public affairs campaigns for England, Scotland or Wales where appropriate
  • Data analysis and reporting: Monitor and analyse campaign performance using key metrics and data insights
  • Advocacy and public relations: Manage campaign budgets, ensuring cost-effective use of resources and adherence to financial guidelines
Requirements
  • Proven experience in managing and executing successful paid and no cost/low-cost campaigns, preferably within a non-profit or advocacy/campaigning organization
  • Strong skills in creating engaging content across various media platforms
  • Proficiency in analysing campaign performance data and deriving actionable insights
  • Excellent verbal and written communication skills for effective stakeholder engagement and public relations
  • Strong organisational skills with experience in managing multiple projects and deadlines
  • Experience in managing budgets and financial planning for campaigns
  • Experience of working with the media to support campaign objectives
  • Good knowledge of the workings of national, local and devolved governments
  • Experience of working with volunteers in a policy and advocacy context
  • Interest in walking and engaging people with the outdoors
  • Committed to the principles of inclusion and enabling everyone to feel welcome in the outdoors
  • Flexible and able to work independently and collaboratively as part of a team
What We Offer

We offer a competitive salary and benefits package, as well as the opportunity to work with a dynamic and passionate team. If you're passionate about promoting the benefits of walking and the outdoors, and have the skills and experience to succeed in this role, we'd love to hear from you.

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