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Public Relations and Partnerships Specialist

2 months ago

Borehamwood, United Kingdom HF Holidays Careers Full time
Position: PR & Partnerships Manager

Location: Borehamwood, Hertfordshire / Hybrid / Minimum 2 days a week in the Office

Contract Type: Permanent Full Time, 37.5 Hours per week

Salary Range: £45,000 - £50,000

Reporting Line: Digital Marketing Manager

Employee Benefits: 33 Days Holiday pro rata inclusive of bank holidays | Pension Contributions | Volunteer Day | Group Life Assurance | Cinema Discounts | Online Shopping Discounts | Cycle to Work Scheme | Discounted Gym Membership | Virtual GP | Health & Wellbeing Support 24/7 Helplines with access to trained counsellors for support on Mental Health, Relationships, Work, Stress, Bereavement, Finances, Childcare and much more | Exclusive discounts on our holidays for you, your friends and family | Annual familiarization visit at any of our country houses for you and your family

Role Overview:

The primary focus of this role is to enhance the visibility of the brand, uphold a positive brand image, and secure effective media representation.

Key responsibilities encompass research, outreach, and pitching to potential brand partners, managing and optimizing existing partnership initiatives, crafting press releases, media pitches, and assisting the marketing team with an ambassador program.


Key Responsibilities:
  • Formulating a detailed PR and partnerships strategy in collaboration with the Senior Marketing Manager that aligns with the HF Holidays vision, values, and strategic objectives, supported by a PR agency for implementation.
  • Overseeing the PR agency and managing associated expenditures.
  • Enhancing brand visibility through securing favorable media coverage at both local and national levels.
  • Creating, managing, and approving diverse content types, including press releases, newsletters, blogs, and thought leadership articles.
  • Establishing and nurturing robust relationships with key media outlets, brand partners, and stakeholders within the travel and tourism sector, including tourist boards.
  • Planning and executing media engagement activities such as press trips, media inquiries, and interviews.
  • Conducting research and outreach to identify brand partners that align with the partnership strategy and commercial goals.
  • Managing existing partnerships to implement activation plans aligned with strategic objectives set with the Senior Marketing Manager.
  • Developing a measurement framework to communicate results and monitor return on investment (ROI).
  • Collaborating with the broader marketing team and other departments to translate customer experiences into positive narratives.
  • Preparing design briefs for all PR & partnerships materials with the assistance of the Marketing Services Executive.
  • Gaining insights into the market and competitive landscape to inform marketing and product team discussions.
  • Working alongside the Senior Marketing Manager to manage the PR agency budget and evaluate ROI from partnerships.
  • Occasional travel may be required, with expenses covered.

Candidate Profile:
We invite applications from individuals who possess the following essential qualifications:
  • 5+ years of experience in a PR role, either within an agency or in-house.
  • Experience in managing a PR agency or working within an agency environment.
  • A relevant degree in English, Media, Journalism, or Communications is desirable.
  • Exceptional copywriting skills and meticulous attention to detail.
  • Proven ability to build relationships with media, senior stakeholders, and team members.
  • Organized with demonstrated project management capabilities and attention to detail.
  • A natural collaborator who thrives under pressure and communicates effectively both verbally and in writing.

Desirable Skills:
  • Experience in the travel, tourism, or hospitality sectors is preferred.

About HF Holidays:

HF Holidays is a B Corp Certified British heritage brand with over 110 years of experience in organizing walking holidays across the UK, Europe, and beyond.

Since 1913, we have been at the forefront of offering over 260 carefully curated guided and self-guided walking tours across six continents and in 40 destinations worldwide.

As a co-operative, we prioritize people in all our endeavors and take pride in being part of a community that shares a passion for the great outdoors.

Friendship, enjoyment, fresh air, and a sense of well-being have always guided our principles. Our team of 500 operates remotely, from our head office in Hertfordshire, and across our 16 country houses located in some of the UK's most cherished national parks and landscapes.


Equity and Diversity Commitment:

HF Holidays is dedicated to providing a work environment that respects the dignity and worth of every individual, free from all forms of discrimination. We are an equal opportunity employer and do not discriminate against candidates based on any protected characteristics outlined in the Equalities Act 2010 or any other legally protected characteristic.

We also provide reasonable adjustments to qualified individuals with disabilities in accordance with applicable laws.