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Senior Digital Marketing Manager
2 months ago
We are seeking a highly skilled Senior Paid Search Manager to join our client's growing marketing team in Glasgow. As a key member of the team, you will be responsible for delivering high-impact digital advertising strategies and managing large budgets.
Key Responsibilities- Develop and implement market-leading digital ad strategies across Google Ads (Search, Display & Video)
- Take responsibility for performance metrics, alongside GA4 and CRM data to continuously optimise campaigns
- Strategise, implement, meticulously manage, and deliver results for multiple paid search accounts across the client base
- Manage the end-to-end process of media planning and optimisation
- Have hands-on experience with Google Ads, Microsoft Ads (a plus), and project management expertise
- Conduct in-depth data analysis and insight experience, especially across campaign optimisation
- Familiarity with CRM solutions for lead tracking and quality assurance
- Exposure to Salesforce would be highly desirable
- Proven experience in paid search management and digital advertising
- Strong analytical and problem-solving skills
- Excellent communication and project management skills
- Ability to work in a fast-paced environment and meet deadlines
MAC Recruit Group Ltd is a leading recruitment agency specialising in the financial services sector. We are committed to providing exceptional service and expertise to our clients and candidates.