Marketing Campaign Manager

2 months ago

London, Greater London, United Kingdom Travelers Full time
About the Role

We are seeking an experienced Marketing Manager to lead our comprehensive end-to-end marketing campaigns. As a key member of our team, you will identify marketing strategies and create and execute integrated marketing programs in support of business unit needs.

Key Responsibilities
  • Develop and execute campaign execution and management plans.
  • Build and maintain clear positioning and connection with the Travelers brand in the market.
  • Create, plan, and manage components of integrated market campaigns in support of business needs.
  • Complete marketing-related requests, tasks, and activities based on business objectives.
  • Develop content, write, edit, and shepherd material through the review/approval process.
  • Execute marketing tactics such as paid media, email, webinars, newsletters, sales aids, brochures, video, social, and web.
  • Monitor the effectiveness of campaigns by tracking results for campaign ROI analysis/reporting.
  • Have knowledge of how each marketing campaign/program ties back to marketing and business strategies.
  • Review data on business and consumer insights related to inform marketing strategies.
  • Responsible for the ongoing maintenance/refresh of marketing program/campaign content and tactics.
  • Support events by executing marketing components.
  • Have knowledge of established marketing processes, approvals, and best practices.
  • Work closely with manager, marketing partners, and BU business partners to understand BU priorities and objectives.
  • Manage small to mid-sized projects and/or campaigns.
  • May help train and serve as a resource to more junior marketing staff.
Requirements
  • Bachelor's degree in marketing or other related field or equivalent marketing experience required.
  • Experienced in supporting the management of integrated campaigns.
What We Offer
  • Private Medical Insurance: On commencement of employment, you are eligible for single cover provided by Travelers, with the option to add cover for your dependents, at your expense through payroll deduction.
  • Retirement: Travelers will make a core contribution of a percentage of salary to your Pension Plan. Additionally, if you decide to contribute to the plan, you will receive an increased company contribution.
  • Holiday Entitlement: Start your career at Travelers with a minimum of 25 days holiday entitlement annually, plus the opportunity to purchase additional days to allow for up to a total of 35 holidays per year.
  • Wellness Programme: The Travelers wellness programme is comprised of tools, discounts, and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health programme provides access to free professional counseling services and other resources that support your daily life needs.
  • Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards programme that enables you to give back to the charity of your choice.

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