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Marketing Executive

2 months ago

Bracknell, Bracknell Forest, United Kingdom Pertemps Reading Careers Full time
Pertemps Reading Careers: Shopper Marketing Executive

We are currently recruiting for a Shopper Marketing Executive to join a reputable client based in Bracknell.

Job Offer:
  • 1 year contract
  • 37.5 hours/Week
  • Pay rate: £17.93 - £22.41
Main Duties:

The successful candidate will be responsible for leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District. This will involve:

  • Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
  • Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.
  • Developing a solid understanding of 3M brands, products, and brand campaigns to effectively promote them.
  • Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
  • Evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.
Required Skills and Expertise:
  • Degree in Marketing or higher from an accredited institution
  • Experience in Shopper or Consumer Marketing or Account Management within FMCG - B2C Market
  • Strong analytical aptitude