Brand Manager, FMCG

1 month ago

StainesuponThames, Surrey, United Kingdom Kerry Full time
About Kerry Dairy Consumer Foods

We're a leading name in the food industry with over €470m sales revenue globally. Our portfolio includes famous British & Irish brands such as Strings and Things, Pure, Dairygold and Coleraine, as well as a leading producer of supermarket private label Butters, Spreads and Margarines.

Job Summary

We're seeking a Brand Manager to drive the growth of our brand, leveraging the full marketing mix to achieve competitive advantage, profitable growth, and maximum return on investment. As a key member of the UK & International Marketing team, you'll work closely with the Marketing Manager to develop and execute brand plans, manage external agencies, and optimize shopper/trade investment.

Key Responsibilities
  • Develop and implement brand marketing plans, leveraging market research and consumer insights to inform strategy
  • Manage external agencies, ensuring effective collaboration and delivery of high-quality work
  • Optimize shopper/trade investment, analyzing data to inform decisions and drive ROI
  • Collaborate with cross-functional teams to drive innovation and NPD initiatives
Requirements
  • Strong understanding of marketing principles and practices, with experience in brand management and marketing strategy
  • Ability to analyze data and drive insights to inform business decisions
  • Excellent communication and project management skills, with experience working with external agencies
  • Passion for the food industry and a willingness to learn and adapt to changing market trends

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