Data Analyst
6 days ago
We are seeking a highly skilled Data Analyst to join our team at Silverdrum, a fast-growing independent performance and paid social agency. As a Data Analyst, you will play a crucial role in driving our agency's growth by uncovering insights from social media data.
Key Responsibilities:
- Data Integration: Integrate data from multiple sources using Funnel, ensuring accuracy and accessibility for analysis.
- Report Creation: Create and maintain Looker Studio reports for daily decision-making, continuously improving their accuracy and usefulness.
- Experimentation: Run structured experiments, identify testing opportunities, implement them, manage rewards, and communicate results.
- Data Analysis: Conduct incrementality studies, analyze trends using spreadsheets and Python notebooks, and provide detailed insights.
- Tracking: Audit tracking setups, build tracking maps, and help clients troubleshoot tracking issues.
Requirements:
- 3+ years' experience within a social or data analyst role
- Proficiency in using spreadsheets for daily tasks
- Strong data analysis skills to surface insights and present them clearly
- Excellent communication skills for presenting findings
- B2C client experience
- Attention to detail to ensure accuracy and reliability in data handling
- Knowledge of marketing data and its complexities
- Experience with SQL, JavaScript, or Python is highly desirable
- Familiarity with Google Tag Manager, Meta Pixel, Google Analytics, and paid media management tools
- Experience running A/B tests and reporting findings
- Interest in AI trends and technologies for measuring metrics in social media
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