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Public Relations Specialist

2 months ago

Edinburgh, Edinburgh, United Kingdom Pathfinders Full time

Job Opportunity at Pathfinders

We are seeking a highly skilled Public Relations Specialist to join our team at Pathfinders. As a key member of our team, you will be responsible for establishing strong relationships with clients and associates in the built environment.

Key Responsibilities:

  • Client Relationship Management: Develop and maintain strong relationships with clients across the built environment, including property developers, architects, occupiers, landowners, and house builders.
  • Content Creation: Draft key materials, including proposals, communication plans, strategies, press releases, reports, key messages, and media briefing documents.
  • Digital and Social Strategies: Develop and implement digital and social media strategies to engage with clients and stakeholders.
  • Media Relations: Manage media relations, including media handling, selling-in to the media across national, regional, local, trade, and broadcast press, managing media briefings, and hosting journalist site visits.
  • Social Media Management: Plan and execute social media campaigns, including content creation and engagement.

Requirements:

  • PR Experience: A background in corporate or consumer PR with strong experience in media relations.
  • Sector Experience: Experience across any of the following sectors: property, real estate, food and beverage, architecture, and placemaking.
  • Communication Skills: Confident dealing with senior individuals, including media, journalists, clients, and stakeholders.
  • Writing Skills: Excellent writing skills and familiarity with writing in various styles.
  • Media Skills: Good media skills and contacts, with specific experience of proactive media work.