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Senior CRM Executive
2 months ago
About the Role
We are seeking a highly skilled Senior CRM Executive to join our digital marketing team at the boohoo group. This is an exciting opportunity to support the CRM team across business as usual (BAU), strategy, and campaign marketing.
Key Responsibilities
- Lead a team of sub-team members, reporting to the Manager/Assistant Manager.
- Prioritize tasks and delegate effectively, ensuring clear and realistic expectations.
- Drive markets across all channels, identifying opportunities and highlighting areas for improvement.
- Develop and support high-level customer communication strategies, ensuring accurate and timely delivery.
- Support end-to-end delivery of CRM campaigns, including planning, briefing, implementation, and post-campaign analysis.
- Collaborate with the Manager/Assistant Manager to implement multivariate testing (MVT) across BAU and behavioral flows.
- Support the Manager/Assistant Manager in updating and optimizing behavioral flows.
Requirements
- Experience in a similar role, working as a Senior CRM Executive.
- Experience working with Bloomreach or similar platforms.
- Excellent commercial understanding and analytical skills.
- A passion for data and analytics to identify insights and effectively communicate them.
- Up-to-date knowledge of trends in CRM techniques.
- Interest in retail/online marketing and a keen eye for detail.
- Demonstrable customer-centric thinking and a self-motivated approach to work.
- Ambitious and driven individual who excels in challenging environments.
- Team player with the ability to work with multiple business functions to achieve objectives.
- Ability to work to tight deadlines and experience working on retail brands, preferably in the fashion sector.
What We Offer
- Opportunities for career growth and development within a dynamic and fast-paced environment.
- A competitive salary and benefits package.
- A flexible working environment with core hours and the ability to work from home.
- A comprehensive training program to support your professional development.
- A collaborative and inclusive team culture.
