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Sales and Marketing Coordinator
2 months ago
Leicestershire County Care Ltd is seeking a highly skilled Sales & Marketing Coordinator to join our team.
Job Summary:We are looking for a dynamic and results-driven Sales & Marketing Coordinator to play a pivotal role in driving occupancy and revenue growth. As a key member of our team, you will be responsible for crafting and implementing innovative sales and marketing strategies, collaborating with local communities, and ensuring a seamless transition for residents and their families.
Key Responsibilities:- Digital Marketing:
- Develop and deliver a comprehensive digital marketing strategy to increase brand awareness and drive website traffic.
- Manage our organic digital presence, including search engine optimization (SEO) and online reputation management.
- Manage paid-for digital marketing channels, including pay-per-click advertising on Google and Meta.
- Update our website regularly to ensure accuracy and relevance.
- Plan and lead special projects to enhance our online presence.
- Lead on email marketing campaigns, including newsletters and promotional emails.
- Act as the lead for enquiry management and customer relationship management (CRM).
- Manage contractors and key relationships to ensure seamless execution of marketing initiatives.
- Collaborate with the team to evaluate and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
- Monitor and manage individual homes' social media accounts, as well as the company's social media presence on Facebook and LinkedIn.
- Traditional Marketing:
- Generate interest and leads through effective marketing and communications strategies.
- Manage campaigns from start to finish, including content creation and asset management.
- Produce designs using Canva and oversee the placement and production of traditional marketing materials, including print and out-of-home (OOH) advertising.
- Support engagement with internal teams, residents, families, and external partners.
- Monitor and evaluate the performance of campaigns and marketing tactics, providing insights and recommendations for improvement.
- Manage relationships with key contacts and identify new sales and marketing opportunities.
- Coordinate all sales events and exhibitions.
- Manage the customer experience from enquiry to move-in.
- Administer and collate information from customers.
- Sales:
- Handle enquiries and provide sales training for senior management in multiple homes.
- Convert enquiries into admissions.
- Monitor all home enquiries and liaise with home managers regarding progress.
- Negotiate costs with private enquiries and make decisions appropriate for the company.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in sales and marketing within the healthcare or senior living industry.
- Strong interpersonal and communication skills, with the ability to connect with diverse audiences.
- Ability to work independently and collaboratively in a fast-paced environment.
Essex, United Kingdom
Benefits:- Competitive salary with commission and bonus opportunities.
- Professional development opportunities.
