CRM Performance Marketing Specialist
3 weeks ago
About Carter Murray
Carter Murray is a leading recruitment agency that specializes in placing top talent in the financial services industry.
Job Title: CRM Performance Marketing Analyst
We are seeking a highly skilled CRM Performance Marketing Analyst to join our team in Leicester. As a key member of our marketing team, you will be responsible for leading the performance marketing and analytics activity, providing insightful dashboards, reports, and actionable recommendations to fuel growth and optimize marketing investments.
Key Responsibilities:
- Analyze PPC campaign performance to identify opportunities for improved efficiency and effectiveness.
- Test and optimize various website and campaign elements, including customer buying journeys, landing pages, and PPC ad copy.
- Assist in implementing tracking enhancements across websites using GTM optimizations and data layer ingestion.
- Segment customer and prospect data to gain insights into behavior and preferences.
- Develop personas and audience profiles to guide targeted marketing efforts.
- Utilize data visualization tools to present data clearly and actionably.
- Translate complex data into easy-to-understand visuals for non-technical stakeholders.
- Collect, analyze, and interpret marketing data to identify trends, patterns, and optimization opportunities.
- Use statistical and analytical tools to extract insights from large datasets.
- Communicate complex data findings clearly and recommend actionable insights.
Requirements:
- Proficient in Google Analytics (GA4) is essential, ideally gained in a B2C E-commerce environment.
- Confident using Tag Manager and Looker Studio.
- Experience with CRM software management such as Salesforce, Hubspot, Pipedrive.
- Understanding/experience in PPC would be helpful.
- Proven track record in marketing analysis and presenting compelling insights from complex datasets for various audiences, ideally including senior leadership.
- Experience with automated marketing tools.
- Proficiency in data analysis and presenting compelling insights from complex datasets for various audiences, including senior leadership.
- Expertise with marketing analytics tools and platforms.
How to Apply:
If you are a motivated and detail-oriented individual with a passion for data analysis and marketing, please submit your CV to Emma Jerome via the link provided.
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