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Marketing Director

2 months ago

London, Greater London, United Kingdom William Blake Group Full time

Key Areas of Expertise:

This role will require the candidate to support marketing efforts for the Real Assets division of the William Blake Group, including having good experience and a strong understanding of alternative investments.

As part of this, you will help lead in running day-to-day operational marketing activities across the key real assets strategies. This will involve working closely with the investment and finance teams as well as the distribution teams.

Responsibilities:

  • Develop and implement marketing strategies to support the growth of the Real Assets division
  • Collaborate with cross-functional teams to create thought leadership content, including blog posts, whitepapers, and case studies
  • Manage the production of marketing materials, including presentations, brochures, and website content
  • Develop and execute PR strategies to raise awareness of the Real Assets division and its investment opportunities
  • Manage the creation and distribution of email newsletters and other marketing communications
  • Work closely with the sales team to develop sales collateral and support sales efforts

Requirements:

  • A minimum of 7 years of experience in marketing within asset management or private markets, with a focus on real assets
  • Experience in, and knowledge of, the investment management industry as well as clients in the industry across institutional and wholesale markets
  • Good experience of alternative investments and private market fund structures
  • Strong writing skills as well as confidence and experience of critiquing, editing and approving content and collateral