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Digital Insights Specialist

2 months ago


Birmingham, Birmingham, United Kingdom Harnham Full time

Digital Insights Specialist

Location: Birmingham – Hybrid Work Model

Salary: Up to £40,000

ABOUT THE ORGANIZATION

A leading name in the health and wellness sector in the UK is on the lookout for a Digital Insights Specialist to enhance their Analytics team.

ROLE OVERVIEW

As a Digital Insights Specialist, you will collaborate closely with the Senior Digital Analyst to monitor and analyze user pathways on the website, evaluate campaign performance, and assist with A/B testing and personalization initiatives. You will leverage essential tools such as GA4 and Google Tag Manager to gain insights into customer interactions on the site.

REQUIRED SKILLS AND EXPERIENCE

  • Proven expertise in Google Analytics and Google Tag Manager is essential.
  • Familiarity with A/B testing methodologies is advantageous.

EMPLOYEE BENEFITS

Competitive salary of up to £40,000.

Opportunities for professional growth and career advancement.

APPLICATION PROCESS

Interested candidates are encouraged to submit their CV through the designated application process.