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Senior Marketing Strategy Executive

2 months ago

London, Greater London, United Kingdom CANCER RESEARCH UK Full time
Position:
Senior Marketing Strategy Executive

Salary:
£30,000 - £35,000 per annum

Reports to:
Senior Marketing Strategy Manager – Direct Marketing

Department:
Marketing, Fundraising & Engagement

Contract:
12 month fixed-term contract

Hours:
Full time 35 hours per week. Flexible working arrangements can be discussed for the successful candidate.

Location:
Hybrid - Flexible working options available

About Us:
At Cancer Research UK, our mission is to combat cancer. We are a dedicated team striving to make a significant impact every day. We are seeking a skilled individual who is eager to enhance their expertise and contribute to our cause.

Role Overview:
We are excited to offer an opportunity for a Senior Marketing Strategy Executive to join our team. In this role, you will be responsible for coordinating, prioritizing, and planning marketing initiatives aimed at our established audiences across various channels.

Key Responsibilities:
  • Assist in the execution of our comprehensive marketing strategy, providing insights and enhancing effectiveness across owned channels such as Email, SMS, telemarketing, direct mail, and website.
  • Collaborate with the marketing planning team and partner delivery teams to manage and optimize marketing campaigns directed at our known audiences.
  • Streamline and enhance existing planning processes to ensure efficient prioritization and management of campaigns.
  • Mentor and support a Marketing Planning Executive in their daily responsibilities.
  • Compile annual channel forecasts and calendars to ensure visibility in planning, optimizing strategies to align with business objectives.
  • Facilitate the collection of insights and performance metrics across owned channels.
  • Analyze and assess channel performance against key performance indicators, identifying growth opportunities and making informed recommendations.

Required Skills:
  • Experience in planning and prioritizing complex, multichannel campaigns, particularly in direct marketing or owned channels.
  • Understanding of end-to-end marketing journeys and the integration of various channels.
  • Data-driven mindset with the ability to interpret results and suggest improvements.
  • Strong project management, organizational, and analytical skills.
  • Proven ability to foster positive working relationships and collaborate effectively within a team.
  • Self-motivated with the capacity to manage workload, meet deadlines, and adapt to changing priorities.
  • Proficient in Microsoft Office, particularly Excel and PowerPoint.

What We Offer:
At Cancer Research UK, every employee plays a vital role in our mission to defeat cancer. We provide a comprehensive benefits package, including a robust retirement plan, flexible leave options, and discounts on various services. We value work-life balance and promote a flexible working culture.

Application Process:
We are committed to equality, diversity, and inclusion in our hiring process. All applications will undergo an anonymized shortlisting process. Please ensure your CV is submitted as part of your application.