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Head of Event Marketing Strategy

2 months ago

London, Greater London, United Kingdom Fastmarkets Full time
Job Description

Fastmarkets is seeking a highly skilled and experienced Head of Event Marketing to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive event marketing strategy that drives business growth and revenue.

Key Responsibilities
  • Develop and implement a marketing strategy for events across launch and existing events or services
  • Lead a high-performing event marketing team and build the talent bench, including a dedicated delegate sales operation
  • Oversee the implementation of the marketing strategy at a business and event level
  • Ensure the onsite delivery of the Fastmarkets brand experience
  • Manage the annual marketing budget across all events and ensure costs are managed forensically
  • Guide the day-to-day activities of the marketing team and marketing managers
  • Work with IT to capitalize on event technology performance in customer journey, feeding in business requirements, tracking performance, and driving continual improvements
  • Create SLAs with key departments and external suppliers to establish efficient and transparent ways of working
  • Manage integration with Central Marketing Function, identifying and rapidly addressing any challenges/issues
  • Create pricing strategies at event level to drive customer and commercial growth based on deep understanding of the market, event objectives, customer, and competitors
  • Manage customer success team to ensure seamless customer journey and track performance
  • Continually review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary
  • Provide tools and materials to enable the sales team to function effectively and drive lead gen campaigns
  • Work with central marketing to manage and refine the organization's social media presence pre, at, and post-event
  • Create sustainable email campaign approaches to minimize unsubscribe levels and roll out
  • Work with central marketing to build a connected customer journey to ensure events and lead gen campaigns feed into each other where possible to drive increased conversion from delegate customer to subscriber and vice versa
  • Build and deploy actionable data strategies to grow target customer databases to support growth strategy
  • Manage and report on the effectiveness of marketing campaigns using pre-determined KPIs
  • Utilize data for marketing campaigns, interrogating the organization's databases and external data
  • Identify new business opportunities and technologies to drive efficiency and effectiveness of marketing operations and campaigns
  • Conduct market research studies and ensure all marketers develop a deep understanding of their markets and customer bases
  • Negotiate with media agencies and secure agreements on the production of promotional materials
Requirements
  • Minimum of years' experience in marketing, including heading up and developing high-performing marketing teams
  • Experience running and developing event marketing teams
  • Experience working in the commodities sector
  • Degree-level education preferable (marketing/business studies)
  • CIM (Chartered Institute of Marketing) and/or similar marketing qualifications ideal
  • Experience managing marketing, CRM, and event technology platforms ideally including Marketo, Salesforce, Cvent, Netsuite, and Swapcard
  • Experience of new product development
What We Offer

Fastmarkets is a dynamic and fast-paced organization that offers a range of benefits to its employees, including a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.