Automotive CRM Marketing Strategist

1 week ago


Chichester, West Sussex, United Kingdom Sanderson Full time

Job Title: CRM Marketing Analyst Automotive

Location: Remote

Duration: 12 Months

IR35 Status: Inside

Job Summary:

We are seeking a highly skilled CRM Marketing Analyst to join our team at Sanderson. As a CRM Marketing Analyst, you will be responsible for streamlining marketing automation operations, implementing first-class campaigns, optimizing Customer Relationship Management performance, and focusing on the automation of customer journeys.

Key Responsibilities:

  • Develop and Implement CRM Strategies: Plan, develop, and implement CRM strategies aimed at boosting consumer engagement, lifetime value, and revenue by enhancing the way customer data is gathered and used both centrally and via dealerships.
  • Manage Day-to-Day Activities: Manage day-to-day activities related to CRM and marketing automation strategy, including the ideation, briefing, testing, building, and execution of marketing campaigns via our Salesforce Marketing Cloud platform.
  • Develop a Strong CRM Calendar: Work with our Brand & Client Experience team to develop a strong CRM calendar that balances brand and commercial needs to encourage high engagement throughout the various stages of the client lifecycle.
  • Build Relationships: Build solid relationships and work cross-functionally on CRM and wider company projects/initiatives with Regional, Central, Brand & Client Experience, Compliance, and technical delivery partners.

About Sanderson:

Sanderson is committed to barrier-free and inclusive recruitment. We are a Disability Confident recruiter, and a RIDI 100 and Business Disability Forum partner organization.

Confidentiality:

Should you choose to contact Sanderson regarding this role or apply for it, all personal data you submit to us will be processed in accordance with our Privacy Notice which you can find on our website.



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