Community Engagement Officer
2 months ago
Job Title: PT Networker
Job Summary:
We are seeking a highly motivated and experienced PT Networker to join our team at Home Instead. As a PT Networker, you will be responsible for developing and implementing community and marketing initiatives to strengthen our brand and grow our market share.
Key Responsibilities:
- Develop relationships in the local community to maintain a pipeline of opportunities and grow your network.
- Network face-to-face, by phone, email, and video call with community stakeholders and potential Referral Partners (RPNs) to achieve business objectives.
- Deliver promotional activities to increase awareness of Home Instead's client services and employment opportunities in the local community.
- Build relationships with key RPNs and have regular touchpoints to drive Client and Care Professional enquiries.
- Plan and execute community marketing events, including attending fairs, exhibitions, and recruitment events.
- Continually deliver a message that reflects our mission, vision, and values and delivers our value proposition.
- Plan and coordinate a schedule of activity across social media platforms.
- Ensure digital content is engaging and kept up to date.
- Develop and maintain knowledge of the Home Instead brand and raise awareness of Home Instead National Office marketing campaigns and recruitment initiatives.
- Accurately track and record enquiries and use the information to manage and adjust strategy to optimise messaging and education in the community.
- Maintain accurate data and information to analyse own performance and assess performance against strategic goals.
Requirements:
- Proven track record in successfully building strong relationships both face-to-face and virtually within a local community to achieve business objectives.
- Confident to network face-to-face, by phone, email, and video call with community stakeholders and potential RPNs.
- Confident to deliver talks on key ageing subjects such as Dementia, Fraud Prevention, Nutrition & Hydration, etc.
- Good understanding of marketing principles with experience of using a range of marketing and communication approaches.
- Good working knowledge of IT systems with experience of Microsoft Office or Google Suite and virtual communication platforms.
- Experience of using data and analytics to make informed business choices.
- Effective interpersonal skills with excellent verbal and written communication skills.
- Strong organisational and prioritisation skills.
- Self-motivated with the ability to work independently, use initiative, and be resilient.
- Ability to work flexibly to meet the needs of the business.
- Competent in using a CRM database to manage touchpoints with RPNs.
Competencies:
- Driving Results
- Influencing
- Customer Focus
- Teamwork & Collaboration
- Communication & Relationship Management
- Living Home Instead
- Agile Learner
Role Specific Competencies:
- Planning & Organising
- Resilience
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