Content and Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom The FA Full time

Elevate the standard of excellence...

We are thrilled to present a remarkable opportunity for a Marketing and Content expert to spearhead The Greater Game initiative.

The Greater Game is a mission-driven grassroots initiative that harnesses the influence of football to enhance the health and well-being of youth across the country, motivating them to adopt at least one healthier action each week.

Research conducted by The FA indicates that nearly a third (31%) of young individuals lack the motivation to engage in physical activity, and over half (52%) have experienced mental health challenges in the past year.

This is the reason behind the creation of The Greater Game, which targets 12-16-year-olds and those connected to this demographic (parents, guardians, coaches, educators, local communities, etc.). This is a long-term commitment, and we believe that by leveraging the power and reach of football, along with collaboration with both existing and new partners, we can effect meaningful change.

In this role, you will lead the marketing and content execution for The Greater Game, contributing to the achievement of key programme objectives, including:

  • Amplifying the reach and visibility of the programme.
  • Engaging and educating coaches to integrate the programme into grassroots coaching practices.
  • Motivating young individuals through our channels to foster long-term behavioral changes.
  • Meeting the commercial expectations of our programme partners.

Your responsibilities will include:

  • Acting as the primary marketing contact for the programme.
  • Crafting and executing the marketing and content strategy, ensuring cohesive integration across communications, campaigns, grassroots, and England Football learning teams.
  • Establishing a continuous content strategy for a new YouTube channel dedicated to the programme, including ideation and production of all content in collaboration with our content agency.
  • Planning and executing paid media campaigns to enhance reach and engagement with targeted content.
  • Assisting the grassroots team in organizing an annual Greater Game conference focused on attendee recruitment.
  • Collaborating with the CRM team to create automated email content for programme facilitators.
  • Maximizing engagement within the programme across essential stakeholder groups such as the CFA network.
  • Supporting the campaigns team during key activation moments and enhancing owned channel engagement.
  • Serving as the brand steward for the programme and developing all necessary creative materials with our creative agency.
  • Sharing insights, metrics, and success tracking across marketing channels.
  • Potentially leading marketing efforts for future purpose-driven grassroots initiatives introduced by the organization.
  • Advocating for the FA's equality, diversity, and inclusion initiatives.
  • Performing additional tasks as needed to adapt to the evolving priorities of the FA Group.
  • Adhering to all company policies and procedures to maintain the highest health standards, safety, and well-being.
  • Completing a DBS check as part of The FA's commitment to ensuring a safe environment for all involved in football.

What we seek:

Essential qualifications for the role:

Knowledge:

  • Proficiency in developing brand and content strategies.
  • Strategic mindset.
  • Expertise in content planning and execution.
  • Strong communication and collaboration skills with stakeholders (both internal and external).
  • Experience in executing marketing campaigns and brand activations.
  • Interest in both men's and women's sports.
  • Openness to innovation and new technologies.

Experience:

  • At least five years of experience in a similar capacity.
  • Experience managing various agencies and vendors.
  • Ability to remain composed under pressure.
  • Commercially astute.
  • Developed content strategies for significant channels.
  • Familiarity with multiple social media platforms.

Technical Skills:

  • Expertise in creating engaging social media, website, and video content across all platforms.
  • Strong project management and organizational abilities.
  • Excellent editorial skills.
  • Capacity to work independently; accountable and dependable.
  • Strong planning and organizational capabilities.
  • Experience with data analytics tools and systems.
  • Highly creative.
  • Passionate about content quality and standards.
  • Broad understanding and appreciation of various content formats.

This position is offered on a 12-month fixed-term contract.

What we offer:

We are dedicated to ensuring that everyone can thrive in their roles. To achieve this, we provide unique office environments under the iconic Wembley National Stadium, the home of English Football. Additionally, we are proud to offer access to a world-class Elite Performance Centre, St. George's Park in Staffordshire, an exceptional venue for developing and inspiring high-performing England teams and leaders.

We take pride in offering a competitive salary along with excellent opportunities for professional development and growth. Moreover, we provide a range of attractive benefits, including:

  • Access to event day tickets at Wembley Stadium, as well as various internal events throughout the season to foster connections and promote mental health and well-being.
  • Complimentary nutritious lunches at Wembley Stadium and St. George's Park.
  • Free private medical insurance.
  • A contributory pension scheme.
  • Additional leave days for gratitude, volunteering, and 25 days of annual leave.
  • A hybrid working model that offers enhanced flexibility.

For further details on what it is like to work at The FA, please visit our FA Careers page.

About Us:

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots to professional, generating significant revenue to support investment in English football each year.

The FA oversees England's international teams across men's, women's, youth, and disability football, as well as managing the National League System and FA Competitions, including the Emirates FA Cup, Barclays FA Women's Super League, FA Women's Championship, and Women's Adobe FA Cup, along with the world-class facilities of Wembley Stadium and St. George's Park, all with the purpose of uniting the game and inspiring the nation.

We currently operate under a hybrid working model, where employees are expected to work from their designated location part of the week, with the remaining days available for remote work as required by the team. This model will be continuously evaluated and may be adjusted in the future if necessary.

Your contract with The FA will specify a fixed location of Wembley Stadium or St. George's Park unless the role is advertised as a home-based position. The specific contractual location for this role can be found at the top of this advertisement on our FA vacancy page.

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