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Marketing Manager

2 months ago

London, Greater London, United Kingdom Media Search Inc. Full time
Job Description

Role Overview

Media Search Inc. is seeking an experienced and driven Marketing Manager to join our team and lead our marketing efforts. This role offers an excellent opportunity for a marketing professional to make a significant impact, taking ownership of campaigns to promote our market-leading event portfolio.

Key Responsibilities

  • Event Marketing Strategy: Develop and implement strategies aimed at increasing award entries, boosting attendance at conferences, and maximising brand promotion for our events.
  • Marketing Support: Provide marketing support to our sales team by creating compelling collateral and supplying relevant market information.
  • Partnership Development: Secure partnerships with relevant media and PR partners to enhance event promotion.
  • Channel Management: Focus on email marketing and social media as the main routes to market, optimising these channels for maximum engagement and conversion.

Additional Responsibilities

  • Content Creation: Produce engaging content for social media, blogs, emails, and websites.
  • Social Media Management: Manage and grow our company's social media presence, analysing performance metrics to refine strategies.
  • SEO and SEM: Optimise website content for search engines and manage paid advertising campaigns.
  • Analytics: Monitor and report on the effectiveness of marketing campaigns using tools like Google Analytics and marketing automation software.
  • Market Research: Stay updated on industry trends and the competitive landscape to identify opportunities for growth.

Requirements

  • Bachelor's degree in marketing, Business, or a related field.
  • Proven experience in B2B event marketing is essential.
  • Experience in the technology sector is desirable but not mandatory.
  • Strong copywriting and communication skills.
  • Proficiency in SEO and SEM best practices.
  • Proficiency in Excel, Outlook, and Adobe Creative Suite.