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Senior Field Marketing Manager

2 months ago

London, Greater London, United Kingdom Kindred | Marketing Recruitment Specialists Full time

Job Title: Senior Field Marketing Manager

Job Type: Full-time

Industry: B2B Marketing

Company: Kindred | Marketing Recruitment Specialists

Location: Remote (Hybrid)

Job Description:

We are seeking an experienced Senior Field Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing demand generation strategies to drive pipeline growth across EMEA and APAC.

Key Responsibilities:

  • Develop and implement account-based marketing (ABM) programs to target key accounts and decision-makers
  • Design and execute lead nurture campaigns to drive conversions and pipeline growth
  • Utilize marketing automation tools (Pardot, Marketo, HubSpot) to streamline marketing processes and improve efficiency
  • Collaborate with cross-functional teams to develop and execute integrated marketing campaigns
  • Measure and analyze campaign performance to optimize future marketing efforts

Requirements:

  • 4-5 years of experience in demand generation, account-based marketing, and marketing automation
  • Proven track record of driving pipeline growth and conversions through targeted marketing campaigns
  • Hands-on experience with ABM tools (Madison Logic, Demandbase, 6sense) and marketing automation platforms
  • Strong analytical skills and ability to measure campaign performance
  • B2B marketing background with experience in finance, credit, or tech industries

What We Offer:

  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package