CRM Strategist

We are seeking a highly skilled CRM Specialist to join our growing team on a 3-month contract, with the possibility of transitioning into a permanent role based on performance and business needs.

• Develop and implement a comprehensive customer retention strategy to drive customer loyalty, increase average spend, and enhance the propensity to refer.
• Leverage Klaviyo (or similar marketing automation tools) to create and execute effective CRM campaigns.
• Manage the company's text and push notification systems to increase engagement and conversions.
• Collaborate with our data team to create a global monitoring system that junior CRM team members can easily use.
• Analyse customer data and feedback to identify trends, opportunities, and areas for improvement.
• Ensure seamless customer experiences by working closely with cross-functional teams.
• Stay up-to-date with CRM best practices, industry trends, and be prepared to research those relevant to the gambling industry (if applicable).
• Mentor and train two junior CRM team members.

• Experience in CRM roles within e-commerce, fast-fashion, gambling, or high-volume transactional environments (ideally with VIP customer experience).
• Proven track record in improving key metrics such as customer loyalty, return rates, average spend, referral rates, and lifetime value (case studies required).
• Expertise in using Klaviyo or similar marketing automation tools.
• Experience managing text and push notification systems.

• Experience with A/B testing and optimization techniques.