CRM and Marketing Automation Manager

5 days ago

London, Greater London, United Kingdom Trustly Group Full time
About the Role

We are seeking a highly skilled CRM and Marketing Automation Manager to join our dynamic team at Trustly Group. As a key member of our Commercial organization, you will play a crucial role in driving our marketing efforts and building long-lasting relationships with our clients.

The ideal candidate will have a strong background in marketing automation and CRM, with a proven track record of leading successful initiatives and measuring commercial success. You will be responsible for creating and optimizing automated processes between Account Engagement and Salesforce, as well as overseeing Commercial team lead management and ensuring processes and plans around Event management and general client engagement are continually improved.

Key Responsibilities:

  • Develop and execute a wide range of marketing automation initiatives to connect the dots and build long-lasting relationships with our clients.
  • Work closely with internal stakeholders to create and optimize automated processes between Account Engagement and Salesforce.
  • Own the lead lifecycle setup and build a plan for nurturing flows together with the DemandGen and Content teams.
  • Integrate platforms that you see fit for a business case, remain up to date with marketing capabilities in Salesforce (Einstein Lead Scoring, Einstein Sales Engage etc.).
  • Perform regular health checks on Account Engagement and oversee Commercial team lead management.
  • Ensure processes and plans around Event management and general client engagement are continually improved, aligning with direct revenue outcomes at every opportunity.

Requirements:

  • Five or more years of experience with Account Engagement and Sales Cloud.
  • Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
  • Plenty of experience leading successful marketing automation initiatives and a demonstrated ability to measure commercial success.
  • Excellent project management skills – you need to manage multiple initiatives simultaneously, solve problems and meet deadlines in a fast-paced environment.

What We Offer:

We offer a dynamic and fast-paced work environment, with opportunities for growth and development. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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