Area Manager

3 weeks ago

Cambridge, Cambridgeshire, United Kingdom CATS Global Schools Full time
About CATS Global Schools

CATS Global Schools is a leading education group dedicated to empowering the next generation of world leaders. With a rich history dating back to 1899, our group brings together 16 institutions comprising independent boarding schools, an Arts University College, English language schools, and a variety of summer programmes in the UK, US, Canada, and China. Each year, we provide 18,000 students around the globe with the education they need to develop real-life skills for the future. We are committed to academic excellence and our students benefit from our well-developed links to over 40 top global universities. We create a positive learning environment where every student is empowered to make a contribution to shape their world.

Role Overview

The Sales Director for LATAM will oversee the overall strategy and execution of student recruitment activities for the LATAM region, excluding Brazil. This leadership role is responsible for managing and expanding relationships with agents, schools, and institutions in the region, driving the business to meet or exceed recruitment targets. The Sales Director is expected to collaborate closely with internal teams to enhance brand awareness and support the institution's growth strategy.

Responsibilities
  • Develop and execute the student recruitment strategy for the LATAM region.
  • Lead and mentor the LATAM sales team, ensuring that recruitment targets are met for each intake.
  • Cultivate relationships with agents, educational institutions, and key stakeholders to drive brand growth.
  • Represent the institution at major educational fairs, conferences, and other recruitment events across the region.
  • Negotiate and establish agreements with regional partners to support long-term student recruitment objectives.
  • Oversee the creation and distribution of marketing and recruitment materials to agents and partners.
  • Collaborate with the central admissions team to ensure all student applications meet the necessary requirements for acceptance.
  • Regularly report on sales performance, market trends, and competitor activities to the Senior Leadership Team.
  • Ensure agent relationships are properly managed and that all agent contracts and agreements are up-to-date.
  • Maintain strong alignment with internal teams (admissions, marketing, student services) to ensure seamless recruitment operations.
  • Drive innovative recruitment strategies to increase the volume of student enrollments, exploring new opportunities for market growth.
Qualifications

Essential:

  • Bachelor's degree in a business-related field or equivalent experience.
  • Proven track record of success in sales leadership, preferably within international education.
  • Strong network within the LATAM education market.
  • Excellent communication and negotiation skills.
  • Ability to manage and inspire a team to achieve challenging targets.
  • Advanced proficiency in English and Spanish.
  • Proficiency in MS Office and CRM systems.
  • Demonstrated ability to develop and execute a comprehensive sales strategy.
  • High degree of cultural awareness and sensitivity.

Desirable:

  • Experience studying abroad or working with international education institutions.
  • Experience working with agency partners or in a global context.
Personal Attributes

Strong leadership and mentoring abilities.

High energy and enthusiasm, with a passion for achieving results.

Excellent organisational skills, able to manage multiple projects and deadlines effectively.

A proactive problem-solver with a customer-focused mindset.

Adaptability to work in a fast-paced, dynamic environment.

Commitment to Safeguarding

CATS Global Schools are committed to safeguarding and promoting the welfare of our students and expect everyone connected with the organisation to share this commitment. All positions are subject to safer recruitment pre-employment checks in line with KCSIE guidelines.

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