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Ecommerce and Marketing Manager

2 months ago

Inverness, Highland, United Kingdom Live - Digital and Marketing Recruitment Full time
About the Role

We are seeking an experienced Ecommerce and Marketing Manager to join our team at Live - Digital and Marketing Recruitment. As a key member of our organization, you will play a pivotal role in leading our online proposition and ensuring a seamless customer experience.

Key Responsibilities
  • Develop and Implement a Comprehensive Ecommerce and Marketing Strategy

Develop and implement a comprehensive ecommerce and marketing strategy that aligns with our business goals to drive lead generation, sales growth, and overall revenue.

Collaborate with Key Stakeholders

Collaborate with key stakeholders, including purchasing, commercial, and retail managers, and product management teams, to create effective product range strategies.

Manage Multi-Channel Campaigns

Take ownership of a multi-channel campaign plan and calendar, covering all paid digital channels, email marketing CRM, and ecommerce promotions, to ensure cross-functional visibility and coordination.

Analyze and Report on Performance

Regularly analyze and report on the performance of ecommerce and marketing initiatives.

Manage the Ecommerce and Marketing P&L

Manage the ecommerce and marketing P&L, ensuring effective allocation of budget and resources to meet ROI objectives.

Lead and Develop the Marketing Team

Lead, coach, and develop the marketing team, optimizing the use of individual skills.

Requirements
  • Demonstrated Success in Ecommerce/Marketing

Demonstrated success in an ecommerce/marketing role, ideally within a similar B2B/B2C environment, is essential.

Strong Commercial Expertise

Strong commercial expertise, with a deep understanding of the marketing funnel and its application for driving growth, is required.

Proficiency in Digital Platforms

Proficiency in digital platforms, analytics tools, and digital marketing strategies is a must.

Effective Communication Skills

Effective communication skills across all levels of the organization are necessary.

Proven Experience in Team Management

Proven experience in team management, with the ability to motivate and engage team members, is essential.

Experience in Aligning Stock Management

Experience in aligning stock management and operations with the broader ecommerce strategy is required.

Highly Analytical Approach

A highly analytical and methodical approach, with strong attention to detail and the ability to use data for decision-making and problem-solving, is essential.

Relevant Degree and Accreditations

Ideally, candidates will hold a relevant degree and possess CIM and IDM accreditations.

Eligibility to Live and Work in the UK

Must be eligible to live and work in the UK.