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Public Relations Manager

2 months ago

Birmingham, Birmingham, United Kingdom Pertemps Birmingham Commercial Full time
PR & Communications Manager

We are seeking an experienced and proactive PR & Communications Manager to join our clients in a fast-paced Media and Communications team. In this pivotal role, you will be instrumental in promoting the West Midlands region regionally, nationally, and internationally as a top destination for business and investment.

Key Responsibilities:
  • Develop and Implement a Comprehensive Communications Strategy: Create and execute a strategic communications plan to raise awareness of the region's key sectors, supporting inward investment and lead generation.
  • Craft Compelling Content: Develop high-quality B2B opinion-editorials, press releases, quotes, thought leadership pieces, and speeches that position the region as a globally leading investment location.
  • Collaborate with Stakeholders: Work closely with sector leads and the Business Attraction team to develop sector-focused propositions, messaging, content, and events.
  • Manage Media Relations: Oversee a global media relations programme that builds the region's profile, working with the company's B2B PR agency.
  • Build Relationships: Establish and maintain strong relationships with key stakeholders, partners, and investors to identify opportunities for promoting the region's economic strengths.
  • Monitor and Evaluate: Track the effectiveness of the B2B agency and investment communications function, leveraging CRM systems.
  • Support Corporate Communications: Collaborate with the Corporate Communications Manager to ensure alignment with corporate narratives and messaging.
  • Crisis Communications: Lead crisis and reactive communications in response to negative news stories or reports affecting the region's economic strategy.
Key Relationships:
  • Reporting to the Head of Media and Communications, working as part of the central communications team and collaborating closely with the Business Attraction team.
  • Engaging with media, local authorities, commercial partners, and regional investors to promote the region.
Skills and Competencies:
  • Essential:
    • Professional qualification or relevant degree, or equivalent experience.
    • Strong PR agency management skills, including finance and time management.
    • Proven ability to produce compelling B2B communications materials to the highest editorial standards.
    • Team player with strong collaboration skills and the ability to build lasting relationships with key stakeholders.
    • Experience in B2B communication roles, with a focus on promoting sectors such as Tech & Creative, Professional & Financial Services, Advanced Manufacturing, Life Sciences, and Low Carbon.
    • Ability to work agilely in a reactive environment.
    • Experience in pitching to national and international business press.
    • Knowledge of the region's public and private sector landscape.
    • Experience in trade and investment communications.
    • Experience working with central government departments.