Digital Marketing Specialist

2 months ago


London, Greater London, United Kingdom AWS EMEA SARL (UK Branch) Full time

Amazon Web Services (AWS) is seeking a talented, self-directed Digital Marketing Manager to join our team in London.

In this role, you will be an integral part of both the UKI and EMEA Marketing Teams, leveraging your digital expertise to drive local customer awareness, acquisition and growth.

Your Responsibilities
  • Develop and execute acquisition and demand generation plans for the UKI region.
  • Utilize marketing automation to deliver nurture campaigns aligned with key commercial segments and industries for the UKI business.
  • Identify and share best practices for audience targeting, database hygiene, email/digital marketing strategy, events, tracking instrumentation, and digital channel measurement.
  • Collaborate with global and EMEA AWS marketing teams to ensure campaign setup and execution consistency with global practices, and contribute to the development and optimization of global practices based on UKI priorities.
  • Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
  • Oversee the creation and optimization of digital assets such as email templates, landing pages, and marketing activity program templates within Marketo, GoToWebinar, Intrado, Uberflip, SplashThat, Adobe CQ, and other martech tools.
  • Communicate clearly, consistently, and frequently with Campaign Managers and Field Marketing stakeholders to ensure clarity on initiatives, tactics, goals, and performance for digital channels.
About You

You are an experienced, executional marketer who is both creative and analytical. You stay connected to the details, challenge assumptions, and continually test based on data-driven insights. You have a heavy bias towards automation, striving for scalable efficiency while ensuring customer experience remains of the highest quality.



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