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Web3 Marketing Strategist

2 months ago

London, Greater London, United Kingdom Trili Full time
About the Role

We are seeking a highly skilled Web3 Marketing Strategist to join our team at Trili. As a key member of our Growth & Marketing function, you will be responsible for developing and executing comprehensive marketing strategies that drive user acquisition, engagement, and retention.

Key Responsibilities
  • Develop and Implement Marketing Strategies: Create and execute marketing plans that align with our business objectives and drive growth in the Web3 ecosystem.
  • Manage Digital Marketing Campaigns: Oversee and optimize digital marketing campaigns across various channels, including social media, email, and content marketing.
  • Collaborate with Cross-Functional Teams: Work closely with product and engineering teams to ensure marketing efforts are aligned with product launches and updates.
  • Conduct Market Research: Identify trends, opportunities, and competitive landscape to inform marketing strategies.
  • Create Engaging Content: Develop and manage content that resonates with our target audience, including blog posts, whitepapers, and case studies.
  • Build Relationships with Influencers and Partners: Establish and nurture relationships with key influencers and partners in the Web3 space.
  • Analyze and Report on Campaign Performance: Track and analyze the performance of marketing campaigns, using data to drive continuous improvement.
  • Organize Industry Events: Coordinate and participate in industry events, webinars, and conferences to promote our brand.
  • Manage Marketing Budget: Develop and manage the marketing budget, ensuring efficient allocation of resources.
  • Implement SEO Best Practices: Utilize SEO best practices to improve organic search rankings.
  • Utilize Analytics Tools: Leverage analytics tools to track user behavior and campaign effectiveness.
  • Coordinate with Community Management Team: Work with the community management team to engage with users and gather feedback.
  • Develop PR Strategies: Create and execute PR strategies to enhance brand reputation.
Requirements
  • Deep Understanding of Blockchain Technology: Possess a deep understanding of blockchain technology, decentralized applications (dApps), and the Web3 ecosystem.
  • Proven Marketing Track Record: Demonstrate a proven track record of managing successful marketing campaigns in the tech industry.
  • Strong Strategic Thinking and Creative Skills: Possess strong strategic thinking and creative skills to develop innovative marketing solutions.
  • Excellent Collaboration Skills: Demonstrate excellent collaboration skills to work effectively with cross-functional teams.
  • Ability to Create Engaging Content: Possess the ability to create and manage engaging content that resonates with our target audience.
  • Experience with Digital Marketing Channels: Have experience with digital marketing channels such as social media, email, and content marketing.
  • Familiarity with SEO Best Practices and Analytics Tools: Possess familiarity with SEO best practices and analytics tools.
  • Strong Relationship-Building Skills: Demonstrate strong relationship-building skills with key influencers and partners in the Web3 space.
  • Effective Budget Management Skills: Possess effective budget management skills to ensure efficient allocation of resources.
About Trili

Trili is a cutting-edge company that specializes in Core Development, Application Development, Tooling & Infrastructure, Developer Experience, and Incubation & Acceleration across three key areas. We are committed to creating an accessible and inclusive workplace for everyone.