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Marketing Automation Specialist

2 months ago

Hemel Hempstead, Hertfordshire, United Kingdom Haven Full time
About the Role

We are seeking a highly skilled Marketing Automation Manager to join our team at Haven. As a key member of our Customer Lifecycle Marketing (CLM) team, you will be responsible for driving automation and personalization initiatives to enhance customer experience and drive incremental revenue.

Key Responsibilities
  • Develop and build our new Bloomreach environment
  • Lead the build and development of visually appealing and responsive marketing emails, SMS, and App Push campaigns, including implementing dynamic elements
  • Act as the technical lead on CRM automation across workflows, processes, campaigns, and cart abandonment
  • Owning the testing and optimization process, including QA
  • Leading on email campaign performance and analytics/tracking
Requirements
  • Proven experience in the technical elements of CRM – building and deploying emails
  • Experience of implementing advanced email automation workflows based on customer behavior and preferences
  • Deep understanding of email service provider platform management and operations
  • Experience of building emails using HTML, CSS, PHP, and AMP Script
  • Demonstrated experience of building personalized communications within an ESP
What We Offer
  • Holiday allowance that rises with service, plus a 'Holiday Buy Scheme'
  • Annual bonus
  • 20% discount on both Haven and Warner Hotels holiday for you, family, and friends
  • Comprehensive wellbeing support
  • Access to the Bourne Leisure corporate box at the O2 Arena, London
  • Exclusive discounts with corporate partners
  • Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees
About Us

We are part of an award-winning Bourne Leisure family, which includes Haven & Warner Hotels. We have 9,000 fantastic team members and 39 beautiful seaside locations and our HQ based in Hemel Hempstead.

We operate a hybrid working model, meaning 50% of your working week will be spent at the office, occasionally on Park, or at external events.