Marketing Strategy Lead

3 days ago

Nuneaton, Warwickshire, United Kingdom HOLLAND AND BARRETT Full time
About the Role

We are seeking a highly skilled and experienced marketing professional to join our team as a CRM Marketing Officer. As a key member of our marketing team, you will play a pivotal role in shaping our CRM and Martech strategies, driving impactful marketing initiatives, and developing more effective customer journeys.

Key Responsibilities
  • Marketing Leadership: Contribute to strategic decision-making, aligning marketing strategies with business goals, and fostering a culture of innovation and high performance.
  • CRM Strategy: Oversee the creation and execution of a comprehensive CRM strategy, leveraging data to enhance customer engagement, retention, and alignment with business objectives.
  • MarTech Implementation: Lead the global implementation of data-driven MarTech tools, optimising marketing capabilities and performance across markets while ensuring alignment with business goals and compliance.
  • Customer Journeys: Develop and activate data-driven customer journeys with coordinated cross-channel messaging to enhance engagement and retention.
  • Team Development: Inspire and lead marketing teams by aligning leadership with company values, driving team cohesion, and implementing strong talent development strategies.
Requirements
  • Significant relevant experience as a marketing and business leader, developing and optimising marketing capability effectiveness to drive performance.
  • High degree of strategic thinking combined with proven record of tactical and executional excellence.
  • Data-led marketeer, ROI driven and commercially astute.
  • Experience leading teams across multiple marketing workstreams.
  • Detail focused and fast paced, motivated both by developing strong customer plans as well as reacting to tactical needs of the business dependent on performance.
  • Senior leader, ability to manage key stakeholders at exec level, working cross functionally with other departments and a proven leader of teams developing a high-performance focused culture.
What We Offer
  • H&B Employee Discount - 25%
  • Bonus - up to 33% subject to company and personal performance
  • Pension company contribution
  • 33 Days Holiday per year (Inclusive of bank holidays)
  • Private Medical Care
  • Exclusive benefits, free advice and savings from a range of retailers and providers
  • Electric Car Scheme

We are passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.

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