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Brand Marketing Lead

3 months ago

Sandbach, Cheshire East, United Kingdom Universal Business Team Full time

We are seeking a skilled Brand Marketing Lead to join the esteemed Universal Business Team. This role presents a fantastic opportunity to collaborate with a distinguished brand in the sector, playing a vital part in the advancement of the organization and making a notable difference.

In the capacity of Brand Marketing Lead, you will be instrumental in crafting and executing the marketing blueprint of the organization to boost brand visibility, engage clientele, and stimulate revenue growth.

Key Responsibilities:

  • Formulate and implement the marketing plan in alignment with corporate objectives
  • Oversee the marketing budget and monitor performance indicators diligently
  • Enhance and broaden the organization's brand visibility
  • Generate prospects through diverse channels and work closely with the sales department to ensure lead quality
  • Guide and mentor the Content Executive
  • Manage content strategy and guarantee uniform messaging across all communication platforms
  • Collaborate with the technical team to ensure accurate and current information
  • Improve website user experience and SEO effectiveness with external assistance
  • Maximize CRM system utilization for effective database management
  • Administer newsletter and email marketing initiatives
  • Conduct customer insights research and represent the Voice of the Customer
  • Organize and coordinate events and exhibitions
  • Take on additional responsibilities as required

Essential Qualifications:

  • Proven experience in B2B Marketing Leadership
  • Preference for marketing technical products or experience in the construction sector
  • Strategic mindset with practical execution skills
  • Familiarity with CRM and Content Management Systems
  • Proficiency in analytical tools and Adobe suite is a plus
  • Expertise in digital marketing with a solid understanding of SEO best practices

Working Hours: Monday to Friday, 8:30 AM - 5:00 PM

Employee Benefits:

  • Competitive salary commensurate with experience
  • Performance-based bonus
  • Complimentary parking
  • Friday lunch perk
  • Company pension plan