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PPC Campaign Manager

2 months ago

London, Greater London, United Kingdom Soldo Full time

About Soldo

Soldo is revolutionizing the way businesses manage their expenditures, enhancing productivity and success across all teams and departments. Our platform integrates company cards with a robust management system, allowing finance teams to allocate funds instantly while maintaining control over spending activities.

As a leading financial services and software provider, we are among Europe's fastest-growing fintech companies, with a diverse team of over 350 employees from 26 different nationalities.

What We Offer

  • Competitive salary
  • Private healthcare for you and your family
  • Pension scheme
  • Flexible working arrangements, including remote work options
  • 60 days of work-from-anywhere flexibility, even outside the UK
  • 25 annual leave days, in addition to public holidays, Christmas Eve, New Year's Eve, 2 volunteering days, and an extra day off for your birthday
  • Genuine career advancement opportunities, including a mentoring program and an annual £500 learning budget
  • Employee Assistance Programme and wellness resources

The Role

We are in search of a detail-oriented and results-focused Digital Advertising Strategist to join our marketing team. In this role, you will oversee and enhance our online advertising initiatives, with a primary emphasis on Search and pay-per-click (PPC) strategies, aimed at maximizing return on investment and driving customer acquisition and revenue growth.

As part of an established digital marketing team, you will significantly influence our performance marketing strategy and ensure that our advertising expenditures are optimized for success.

Your main objective will be to increase customer acquisition within our Small Segment and boost registrations for our Self-Service offerings.

Key Qualifications

  • Proven experience in digital advertising and bid management within a B2B SaaS or technology-oriented sector.
  • Expertise in digital advertising platforms, including Google Ads, Microsoft Advertising, and various display advertising networks.
  • Strong analytical capabilities, enabling data analysis and informed decision-making.
  • Exceptional written and verbal communication skills.
  • A successful track record in managing PPC and display advertising campaigns.
  • Familiarity with A/B testing methodologies and tools.
  • Proficiency in business intelligence tools and customer relationship management systems.
  • Excellent collaboration skills, with the ability to work effectively across teams.
  • Understanding of B2B SaaS industry trends, best practices, and benchmarks.

Preferred Qualifications

  • A Bachelor's or Master's degree in Marketing, Business, or a related field.
  • Google Ads certification or other relevant credentials is advantageous.