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Digital Marketing Manager

2 months ago

Chester, Cheshire, United Kingdom Certain Advantage Full time
About the Role

Certain Advantage is partnering with a forward-thinking technology business to find a talented Digital Marketing Manager to shape the direction of their digital marketing efforts.

This exciting role will involve developing and executing a comprehensive digital marketing strategy to drive growth, engagement, and conversion across various channels, including website, advertising, social media, and online webinars.

The ideal candidate will have a strong understanding of the ed-tech industry and be able to leverage their expertise to drive business results.

Key Responsibilities
  • Client Focus: Develop a deep understanding of the client's unique marketing needs and preferences, and use data-driven insights to inform marketing strategies.
  • Website Optimization: Ensure the client's website provides a seamless customer journey, with clear and compelling messaging that resonates with the target audience.
  • Industry Expertise: Stay up-to-date with emerging digital platforms, industry trends, and ed-tech innovations to inform marketing strategies and stay ahead of the competition.
  • Project Management: Develop and execute comprehensive online marketing and messaging strategies, including public relations, social media, email, brand marketing, and communications.
  • Reporting and Analysis: Define and track key digital metrics, and provide regular reporting and analysis to inform business decisions.
  • Paid Media: Develop and execute paid media campaigns across search, display, social media, and email channels, and work with agencies to deliver results.
  • Testing and Optimization: Conduct A/B testing, multivariate testing, and optimization techniques to continuously improve marketing performance.
  • Tools and Technology: Utilize Hubspot, Google Analytics, Google Search Console, and Asana for project management to drive efficiency and effectiveness.
Requirements
  • Strong knowledge of performance marketing and digital agencies.
  • Strategic marketing planning and multi-channel content placement expertise.
  • Financial knowledge and budget management skills.
  • Data management tools and digital marketing platforms proficiency.
  • Excellent communication skills, both written and verbal.
  • Experience with Hubspot, Google Analytics, and Google Search Console.