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Marketing Director

2 months ago

London, Greater London, United Kingdom ComplyCube Full time
Job Description

We are seeking a seasoned Marketing Director to lead our digital growth initiatives and drive the adoption, engagement, and monetization of our digital KYC, IDV, and AML services.

As a proven marketer, you will develop and execute performance-based marketing strategies, leveraging a solid analytical feedback loop to adapt your growth campaigns and approach. You will collaborate closely across all functions (Technology, Product, Sales, Marketing) to drive and execute strategies overall.

Key Responsibilities:
  • Develop and Execute Multi-Channel Marketing Plan: Create and implement a comprehensive marketing plan incorporating email marketing, events, paid and organic search, display, social media, and events to drive business growth.
  • Marketing Performance Indicators: Develop and track key performance indicators for essential stakeholders, including the executive and broader teams.
  • Robust Growth Plan: Design and implement a robust, ROI-positive growth plan incorporating Account-Based and digital marketing strategies.
  • Campaign Analysis and Optimization: Conduct in-depth analysis using funnel and campaign data to identify potential opportunities and design campaigns for additional growth.
  • Alignment with Business Objectives: Collaborate with Sales and Product teams to align Demand Generation with business objectives, including Account-Based strategy and execution.
  • Marketing Technology Stack: Oversee the management of the Marketing technology stack in line with the business's objectives.
  • Competitive Analysis and Market Research: Conduct and present competitive analyses and market research to inform marketing strategies.
  • Client Storytelling and Advocacy: Identify strong client stories and nurture advocacy relationships to create persuasive content that drives engagement and perceptions of value and impact.
  • Brand and Content Strategy: Collaborate seamlessly across all teams by leveraging excellent communication and collaboration skills, and be responsible for elevating and maintaining the brand, voice, and quality of our content strategy.
Requirements:
  • Data-Driven Marketer: A data-driven, results-oriented marketer with a proven track record of driving business growth through digital marketing initiatives.
  • Exceptional Communication and Collaboration: Exceptional communication and collaboration abilities, with the ability to work effectively across all functions.
  • Senior Marketing Experience: 5+ years of experience as a Senior Growth Marketer, Marketing Director, Head of Marketing, Growth Lead, or similar.
  • Team Leadership: Demonstrable results leading a team (internal and/or agencies) to develop and execute digital and event-driven demand generation.
  • Digital Marketing Expertise: Experience with paid and organic search, display, and virtual and in-person events targeting personas.
  • Hybrid Work Model: Capable of working in a hybrid model with the office located in London.