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Marketing Director
2 months ago
We are seeking a highly experienced Senior Marketing Manager to join our team at the British Heart Foundation. As a key member of our marketing team, you will be responsible for developing and executing industry-leading corporate and high-value marketing campaigns.
Key Responsibilities- Strategy & Planning: Collaborate closely with our high-value income teams to develop and review mutually beneficial partnerships. Lead the strategy for all high-value marketing activities, ensuring they are insight-led and support our brand, audience, and communications strategies.
- Campaign Development/Management: Create compelling partnership marketing messaging and materials. Develop campaign briefs and manage the execution of key campaigns with strategic partners and high-value donors. Ensure all marketing materials adhere to our brand guidelines.
- Navigating High-Value Relationships: Cultivate deep relationships with our strategic partners' marketing teams and collaborate with them to design and deliver initiatives that propel our partnership goals. Ensure each campaign, activity, and channel is evaluated, and learnings are shared with relevant teams.
- Cross-Functional Collaboration: Work cross-functionally with various teams to integrate health and mission-led information for our partnerships. Drive integration and alignment across all customer touch points.
- Agency Management: Take ownership of campaign management with agency partners, manage integrated ways of working, and ensure swift resolution of any issues.
- Finance: Ensure campaigns meet financial targets, support budget management, and oversee the accurate processing of purchase orders and invoices.
This is a blended role, where your work will be dual located between your home and our London office. You will be expected to spend some time in your office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do.
About YouWe are looking for a highly experienced Senior Marketing Manager with a strong background in developing integrated, multi-channel campaigns for both B2B and B2C audiences. You will have extensive expertise in product marketing, retention, and stewardship activities, along with a proven ability to deliver end-to-end marketing campaigns from strategy to evaluation.
Driven and solutions-focused, you will possess strong influencing and negotiating skills, and your experience in partnership, corporate, or B2B marketing and targeting high-net-worth audiences will set you apart.
Thriving in cross-functional environments, you are an outstanding presenter with excellent organisational and communication skills who can create buy-in and drive projects forward despite conflicting agendas.
You will have experience managing budgets, planning and monitoring expenses, and ensuring that creative and innovative marketing strategies meet financial targets.
You will have a deep understanding and experience of delivering marketing activities through various channels and creative formats.
Your strategic mindset and keen eye for detail will enable you to navigate complex marketing landscapes and deliver impactful results.
