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Senior Manager of Sales Operations and Lead Generation
3 months ago
As a pivotal member of our team, you will take charge of developing, assessing, optimizing, and expanding our Global Lead Generation initiatives that extend beyond traditional marketing channels. Your role will involve steering the strategy, managing tools, refining processes, and delivering high-quality leads for our global teams.
About Bolt Technology
Bolt Technology is among the fastest-growing tech enterprises in Europe and Africa, boasting over 100 million users across more than 45 nations. Our diverse team, comprising over 100 nationalities, is united by a shared mission: to transform urban spaces for people, not vehicles. Your expertise is essential to achieving this vision.
Key Responsibilities
Your primary objective will be to bolster the support provided to our sales teams throughout Europe and Africa. This includes:
- Infrastructure Management: Oversee, enhance, and maintain our Lead Generation technology stack, including leading the development of web scraping at scale and managing integrations with tools like Salesforce.
- Lead Sourcing: Collaborate with agencies and software providers to manage lead relationships and implement a comprehensive duplicate checking process.
- Process Development: Identify, design, and document scalable processes for lead assignment to our Sales Team.
- Data Coordination: Work closely with the Systems Team to ensure seamless data synchronization in Salesforce for accurate lead management and reporting.
- Segmentation and Scoring: Manage list segmentation and scoring to deliver targeted messaging that enhances engagement and conversion rates.
- Collaboration with Marketing: Partner with content and marketing teams to conduct A/B testing and optimize outreach strategies for improved client experience and ROI.
- Lead Flow Design: Construct and refine lead flows, testing communication frequency and content types to maximize effectiveness.
- Lead Management: Support sales objectives by maintaining the lead management process, including lifecycle management and lead scoring.
- Performance Analysis: Monitor performance metrics, develop insights, and implement optimizations across various lead stages.
Candidate Profile
The ideal candidate will possess:
- 7+ years of B2B tech marketing experience, particularly in Lead/Web Scraping development and marketing automation tools, with strong Salesforce expertise.
- Proven experience with sales engagement tools and an understanding of how to leverage these for enhanced efficiency and ROI.
- Expertise in lead scoring, enrichment, and nurturing frameworks, with a focus on process optimization.
- A track record of managing large datasets and translating them into actionable insights.
- Strong analytical and project management skills, with the ability to manage multiple projects in a dynamic environment.
- Technical proficiency and excellent communication skills, with a commitment to process improvement.
Why Choose Bolt Technology?
- Contribute to the future of mobility.
- Impact millions of users across 500+ cities.
- Collaborate with a talented team in a fast-paced environment.
- Access unique career growth opportunities.
- Receive a competitive salary and stock options.
- Enjoy the flexibility of a hybrid work model.
- Benefit from wellness programs that support your health.
