CRM Manager

3 weeks ago


City of London, United Kingdom Salt Full time
Lead Client Loyalty and Retention Initiatives

Salt is collaborating with a rapidly growing financial firm to fill a 3-month CRM Manager contract position. As a key member of the team, you will drive strategy, enhance the client journey, and collaborate with sales teams to foster growth.

Key Responsibilities:
  • Develop client retention and loyalty strategies aligned with business goals.
  • Oversee the CRM strategy using Microsoft Dynamics to maximise client engagement.
  • Use data-driven insights to personalise communications and identify cross-sell/upsell opportunities.
  • Partner with sales teams to enhance client relationships and drive business results.
  • Implement automated processes and campaigns to nurture client relationships.
Requirements:
  • 3+ years of experience in CRM and email marketing, preferably in fintech or financial services.
  • Expertise in Microsoft Dynamics CRM and marketing automation.
  • Strong analytical skills and experience in data segmentation and targeting.
  • Proven success in driving business growth through collaboration with sales teams.
  • Excellent project management skills and a passion for client-centric communications.

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