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Brand Marketing Executive

2 months ago

Bury, Borough of Bury, United Kingdom JD Sports Full time
Job Title: Partner Brand Marketing Executive

Job Summary:

We are seeking a highly skilled and experienced Partner Brand Marketing Executive to join our team at JD Sports. As a key member of our marketing team, you will be responsible for delivering world-class marketing initiatives that advance the JD brand and position us as the Partner of Choice for leading sports, fashion, and lifestyle brands.

Key Responsibilities:

  • Support the marketing manager in delivering assigned brand campaigns across the full marketing mix.
  • Work closely with buying, merchandising teams to determine product focuses.
  • Develop and manage brand marketing/communication campaigns with execution experience across the full marketing mix.
  • Drive cross-functional teams effectively, able to work in matrix organisations and with assigned brands.
  • Manage internal stakeholders, agencies, customers, and other external partners.
  • Deliver consistent presentation of assigned brand at JD.
  • Co-create and actively manage assigned brand's calendar/schedule of activity.
  • Support regional/local markets as required to maximise efficiency of relationship to JD.
  • Creation of key marketing initiatives for assigned brand and negotiation of key priorities into JD.
  • Manage marketing budget, co-create in partnership with assigned brands of marketing budget, work closely with JD marketing finance team.
  • Control and monitor investment in line with brand activity and assigned.
  • Work closely with assigned brand and JD team to ensure relevant programme development with KPIs, objectives, critical path, activation/roll up and wrap reporting.
  • Deliver ongoing analysis with clear understanding of ROI measurement and growth opportunities to be integrated into future planning.

Requirements:

  • Relevant experience in a marketing role working with and developing consumer brands on a global/regional/international level.
  • Knowledge of brands, how they are managed, the methods and tools used to help define what a brand stands for, how it is communicated, and how to help others working on/with the brand understand how to bring it to life in the most impactful way.
  • Proven skills delivering brand growth through consumer initiatives.
  • Strong understanding of the touchpoint and media landscape relevant to JD consumers.
  • Experience utilising research insights and presenting and deploying actionable recommendations.
  • Able to navigate complexity and thrive in a fast-paced environment, able to work under pressure.
  • Outstanding project management experience, managing internal stakeholders, agencies, customers, and other external partners.
  • Strong analytical problem-solving skills.
  • An innovative thinker, results-oriented, can understand how to achieve the 'right balance' to impact consumer perception.
  • Excellent written and verbal communication skills, including in brief and presentation writing.
  • Highly proficient with all relevant computer software, MS office, Keynote, etc.
  • Creative problem-solving mindset with the ability to leverage data to enhance creative solutions.
  • Analytical, possesses the ability to apply data and insights to strategy to drive results.
  • Budget: proven management and analytical skills, must be able to handle significant and complex budgets.
  • Fluent English, additional language skills are desirable.
  • An understanding and interest in sports, lifestyle, and youth culture preferred, coupled with a good understanding of the JD brand.
  • Retail experience is an advantage.

About JD Sports:

JD Sports is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors, and Gyms with over 60,000 colleagues across 3,400 stores in over 30 markets around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

We offer a range of benefits to our employees, including incremental holiday allowance, staff discount on qualifying purchases, exclusive colleague bike discount scheme, discounted gym membership, personal development opportunities, access to apprenticeships and accredited qualifications.