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Digital Insights Strategist

2 months ago

London, Greater London, United Kingdom Qumin Full time

About Qumin

Qumin is a leading Anglo-Chinese digital marketing agency with offices in London and Shanghai. Our mission is to bridge the gap between cultures and brands by connecting people and fostering meaningful relationships.

We are experiencing rapid growth in both the UK and China, creating exciting opportunities for talented individuals who are passionate about the dynamic world of digital marketing.

The Role: Digital Insights Strategist

As a Digital Insights Strategist, you will play a crucial role in shaping our clients' strategies by providing data-driven insights and recommendations. You will be responsible for leading client projects, conducting market research, analyzing trends, and developing actionable strategies that drive business growth.

Responsibilities:
  • Lead Dao Insights (Dao Pro) client projects, encompassing newsletters, in-depth research reports, and insights/trend workshops. Develop new products under the Dao brand and expand the Insights department.
  • Stay abreast of China's evolving marketing landscape, consumer behavior, and industry trends, as well as the latest advancements in research methodologies (both primary and secondary).
  • Collaborate on a diverse range of projects, including innovation tracking, consumer research, and trend forecasting. This involves in-depth exploration of various market sectors and requires strong analytical skills to articulate key insights and trends.
  • Design, execute, and deliver market research initiatives while managing relationships with market research vendors. Investigate consumer trends and provide valuable insights to our clients.
  • Understand clients' core business objectives, drivers, and hypotheses to deliver actionable insights and propose new areas for investigation.
  • Ability to design and moderate focus groups is a plus.
Strategy Development:
  • Contribute strategic direction for new business pitches, encompassing social media strategies, large-scale campaigns, and more.
  • Maintain a client-centric approach by focusing on their business objectives throughout project execution, from brief writing to presentations.
  • Work collaboratively with internal teams to develop strategies that drive client success. Take ownership of client KPIs across the organization.
  • Build and maintain client dashboards and reports that illustrate how key performance indicators (KPIs) and metrics are evolving over time. Be responsible for client performance across all business areas.
  • Partner with our creative and client teams to develop compelling, relevant creative briefs and leverage insights to inspire innovative ideas.
Qualifications:
  • Demonstrate exceptional intellectual curiosity and a passion for understanding people and cultures. Bring a unique perspective and inspire your colleagues with your expertise.
  • Strive for excellence in all endeavors.
  • Possess the ability to lead, make decisions confidently, and rally others behind your vision.
  • Embrace calculated risks and be willing to push boundaries, even if it means encountering setbacks along the way.
  • Be caring and supportive while ensuring projects run smoothly.