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Senior Marketing Specialist

2 months ago

Cambridge, Cambridgeshire, United Kingdom Premier Resourcing UK Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at Premier Resourcing UK. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to drive business growth and success.

Key Responsibilities
  • Marketing Strategy Development
    • Collaborate with the Head of Marketing to design and execute comprehensive marketing plans that align with the company's overall business objectives.
  • Content Creation and Campaign Management
    • Develop engaging content and marketing campaigns to promote our client's educational webinars and increase customer engagement.
    • Utilize various marketing channels and tactics to create a strategy that boosts the reach and engagement of our client's webinars.
  • Marketing Performance Analysis
    • Monitor and analyze the performance of our marketing campaigns, including website traffic, social media engagement, and lead generation.
    • Identify areas for improvement and make data-driven decisions to optimize marketing strategies.
  • Customer Relationship Management
    • Manage customer interactions and relationships through CRM tools to inform marketing strategies and improve customer engagement.
  • Event Planning and Execution
    • Assist with organizing and promoting trade shows and other in-person events to increase brand visibility and drive business growth.
  • Market Research and Analysis
    • Conduct market research and analyze competitors to identify target audiences, industry trends, and growth opportunities.
  • Team Collaboration
    • Work closely with the marketing team to ensure all marketing efforts are aligned with overall business strategies.
    • Collaborate with internal teams, external suppliers, and partners to create compelling content, campaigns, and marketing materials.
Requirements
  • At least 3 years of experience in B2B or educational marketing.
  • Excellent CRM and email marketing campaign management experience.
  • Proficient with analytics tools such as Google Analytics and HubSpot reports.
  • Experience using a CMS (Webflow ideal but not essential).
What We Offer
  • 10% discretionary bonus.
  • 25 days annual leave + public holidays.
  • Health insurance.
  • Free snacks.
  • Pension – Company contributes 3%.