Programmatic Director

2 months ago

London, Greater London, United Kingdom Zenith Full time
About the Role

As a Programmatic Director at Zenith, you will lead a team of 13 programmatic experts across the UK and India, providing guidance, training, and career development opportunities for team members.

Key Responsibilities
  • Lead the programmatic team, ensuring goals are met and team capabilities are continuously enhanced.
  • Act as the main client contact for programmatic strategy, providing best-in-class tech recommendations.
  • Conduct one-on-one career development catch-ups with direct reports and manage the appraisal process.
  • Champion best practices, increasing team efficiency and effectiveness.
  • Explore new possibilities in programmatic advertising through working groups and testing frameworks.
Requirements
  • Experience: Must currently be an Account Director or an experienced Senior Account Manager in a programmatic team (6+ years of programmatic experience).
  • Analytical Expertise: You need to be a very analytical person and know your numbers at all times. Be able to be challenged and work well under pressure.
  • Direct Response Experience: Have worked in a direct response capacity before, with a high record of delivering revenue-based and goal-based KPIs as clients have very strict goals.
  • Campaign Experience: Have years of experience in both branding campaigns and direct response campaigns.
  • Measurement & Attribution Knowledge: Be very knowledgeable about how measurement works, how attribution works, and how multi-touch attribution platforms function.
  • Programmatic Leadership: Be a programmatic lead that has worked on huge clients before. Be very knowledgeable and able to design in-depth performance tests.
  • Cookie-less Ecosystem: Understand the cookie-less ecosystem and be able to create recommendations for a cookie-less roadmap.
  • Client CRM Segments: Understand how to work with client CRM segments.
  • Proactive & Self-Starter: Has to be a proactive individual and a self-starter.
  • Technical Skills: Experience planning, managing, and activating a high volume of campaigns for programmatic across different DSPs – DV360, TTD, Yahoo, and Amazon.
  • Regional Knowledge: Advanced knowledge of the programmatic supply ecosystem and best in breed strategies and partners across EMEA.
  • Team Management: Experience managing a team of 4+ people: hiring and developing talent, training, conducting appraisals, as well as performance management.
  • Leadership & Communication: Strong leadership and communication skills, with the ability to engage with senior clients.
  • Innovation: Demonstrable examples of driving innovation in biddable media.
  • Solution Driven: Be solution-driven and innovative in driving performance for accounts.
  • Strategic & Commercially Minded: Be strategic and commercially minded in planning goals for teams and shaping biddable strategies.
  • Digital Knowledge: Good knowledge of all digital elements to fully understand digital – Paid Social, Programmatic, Remarketing, Video, etc.

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