Marketing Communications Executive
6 days ago
About Us:
Curvy Kate and Brastop are market-leading and award-winning lingerie and swimwear brands. We specialise in the fuller bust market from D to K cups and our company purpose is to provide everyone with a fuller bust the freedom and confidence to live life without limits.
We are renowned for our innovative approach to marketing and have built the largest online social following in our market sector. We have a passionate and creative working environment which encourages everyone to bring their own ideas and contribute to the direction and development of the business.
We are seeking a skilled Public Relations and Content Specialist to join our team. The ideal candidate will be someone who shares our business core values of 'wow the customer', 'always be better' and 'work as a team'. In return, we will offer a role where you will feel happy, challenged and winning.
About the Role:
You will be working remotely, but within commutable distance of our Head Office to attend regular meetings. Reporting into our Brand Marketing Manager, your responsibilities will include:
- Assisting with developing PR strategy in line with Brand Marketing plans
- Maintaining an active press office including liaising with media regarding new products, seasonal launches and new trends
- Preparing and distributing press materials
- Supporting on press and influencer event management
- Supporting on influencer management, including maintaining relationships with existing brand ambassadors, recruiting new influencers to the brand and product gifting
- Managing brand ambassador relationships and briefs
- Preparing copy for product descriptions in collaboration with the ecomm team
- Creating regular blog posts for the website
- Assisting with the development of video content for the website and social channels
- Assisting at photoshoots including ordering products, helping to select and organise models, booking locations, attending shoots and helping to finalise assets
- Working with the Social Media Manager to create social posts including influencer content
- Assisting on budget management
- PR and competitor reporting
- Keeping all media and product databases up to date
About You:
We are looking for a candidate with a minimum of three years' experience in PR and influencer marketing. You should be a passionate, proactive, creative team player with a solid understanding of the media & influencer landscape. Experience of preparing written copy, including press materials, and an understanding of social media channels are essential. Experience of working in retail, fashion or lingerie is a plus.
What We Offer:
We offer a range of benefits, including immediate start, 28 days annual leave (including bank holidays), hybrid working, medicash employee assistance programme, health cover, generous staff discount, half day annual leave on your birthday, Christmas Eve and New Years Eve, and a fun, inclusive and supportive place to work with a passionate and dedicated team.
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